joined:Apr 1, 2016
As you know Adsense are interest based (i guess that 90% publisher has enabled this option) to reach users based on their interests.
I understand the interest based ad serving, and if you have site for helping kids homework and ads about new cars are shown, that is fine. The issue is when inappropriate ads are shown. But as I said, it is a matter of judgment, if you feel that for your site anything goes, then great.
More evidence of spamminess is when you block an ad, and then it comes back the next day, same ad slightly altered, from a new account, leading to another domain. Legitimate advertisers do not do this.
I'll agree to disagree.
Blocking low paying ads or ad networks doesn't work. The reason is that you advertisers are bidding in an auction. Blocking ads or ad networks reduces demand for a fixed supply. Low paying ads that are blocked will simply be replaced with ads that are even lower paying. The only solution to this problem is to remove the inventory from the market and this can only be done in two ways, 1- ad-balancer, and 2- DFP.
Both these tools block a portion of your inventory, and advertisers are bidding for fewer ad space so the price is maintained. If an advertiser wants to show an ad their only solution is to increase their bid and displace another advertiser. DFP works on a set price point, say cpc of 0.15, so as a result if no advertisers are will to more than that you will display no ads. But if the all the advertiser are will to may more than 0.15 then any unused inventory will be filled. Whereas the Ad-balancer works on % of bids, so set at 50% it will display the top 50% of all bids so say you have bids for the inventory ranging from 0.14 to 0.01 with a mean of 0.7 then all ads above 0.07 cents will be displayed across 50% of the available inventory. If the mean (50% rank) price goes up above 0.15, then advertisers need to bid more to have ads shown but still only 50% of the inventory is filled. Now for the ad balancer I have over simplified thing a bit, as Adsense has an algo that adjusts overtime, so I assume if you have sudden surge in interest then the algo may allow the more than 50% to be filled. But those details are unclear.
The bottom line is that both DFP and Ad balancer have down sides. But both will produce far better results than simply blocking ads.
The solution that provides the best outcome is simply to promote your site, grow traffic and essentially increase demand for your finite ad space. This is also the most difficult solution to implement!