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But the BROWSER Act would disallow interest-based ads by default. In doing so, the act would erase $340 billion in advertising revenue from American websites over the next five years. Thatís because the Act requires users to opt-in to interest-based advertising and studies have shown that such an opt-in regime reduces online adsí effectiveness by 65 percent.Hope it doesn't pass. It would be disastrous for many webmasters, especially those of us who rely on advertising.
I removed the notification
Because 30% of my visitors are from EU, I voluntarily displayed the cookie notification for several months. Traffic tanked, Adsense income decreased and product sales almost died completely.
But you're in the UK. That was my point where I said...
I displayed a cookie notification, and sill do. It had absolutely zilch effect on page views or earnings on my sites.
UK informational sites
From my experience, Americans are not ready for opt-in consent notification requirements at websites they have freely accessed for years.Many have a knee-jerk type reaction. They see a notice and instead of reading it, they hit the back button... or they see the word cookies and it scares them so they hit the back button.