Google Ad Experience Report

Seem this yet in your GSC?

[Sally Stitts]

Go to your GSC (Google Search Console).
Select the new category at the bottom - Web Tools.
There, you will see "Ad Experience Report".

Although there is nothing there YET for me, I expect it is coming soon.

I also found this online -
[google.com...]

New stuff. Hard to keep up these days.

[keyplyr]

Thanks Sally... and thank you Google. This is a much needed info tool.

[keyplyr]

So like you, I see no data for desktop or mobile.

To see if your site has been reviewed, click on Desktop or Mobile to review the respective report.

For each I see "Status: Not reviewed"

[ember]

This is part of their giving us six months to prepare for the coming Chrome ad blocker so we can see if our ads pass muster and make adjustments if needed.

[robzilla]

Should be interesting to see if AdSense ads can appear in the report. We'll have entered the twilight zone.

[Nicknamed]

It seems that in the future if your site fails the test and you fix it, it will show ads after about 8 hours

[keyplyr]

@Nicknamed - thanks, where are you getting the 8 hour time frame?

[Nicknamed]

@Keyplyr - I might have gotten things a little bit wrong, english is not my native language. I read googles own documentation about ad filtering.

Here some of it: "When your ad filtering status changes, it may take up to 8 hours before that change is fully reflected in ad delivery to your site. For example, when your ad filtering changes from “On” to “Off,” ads will begin to show to most users visiting your site via the Chrome browser almost immediately, but it may take up to 8 hours before they show to the remainder of users visiting your site via the Chrome browser"

To find it i chose "Ad Experience Report" and then i chose "desktop" and then i chose one of my sites, and then you can hover over the question marks and click "learn more".

[Peter_S]

So it seems the ad blocker of Google Chrome will work at the site level.

[keyplyr]

This discussion is not about the Chrome browser or its upcoming ad blocker.

But this thread is: [webmasterworld.com...]

[NickMNS]

@Sally Stitts thanks for pointing this out.

But mine also shows "Not reviewed"

[Broadway]

Does anyone's console state anything other than "Not reviewed"?

What does it show? What have you learned?

[robzilla]

Nope, but here's a report screenshot of a site that passed: [twitter.com...]

Three categories: "Site design issues", "Creative issues" and "Egregious violations".

I assume by "creative" they mean ad creatives, but I'm not 100% sure...

Edit: Oh, they're actually explained here: [support.google.com...]

[Sally Stitts]

Status : Not Reviewed (still)
For both mobile and desktop.

It is nice to see that SOMEONE was reviewed.
I wonder what the criteria is.
Size? Traffic? Random test?
We will find out, maybe, in a day, week, month, or, who knows.
Can't get excited about ... nothing ... up to this point.
.

[Peter_S]

"Egregious ad experiences" : [support.google.com...]

/.../
it promotes /.../ unwanted software that may be installed on the user’s machine.
/.../
Ads that resemble system or site warnings or error messages.
Ads that simulate messages, dialog boxes, menus, or request notifications.
Ads with a transparent background.

When I look at the Ad review center, I see a significant amount of adwords ads, which are falling into these categories, and again more from third party networks.

So, what happens if the adsense code shows these ads on someone's site? Will it cause Chrome to block this site?

[ken_b]

This is an interesting figure.

Site design issues for mobile
....
Ad density higher than 30%

[NickMNS]

@Peter_S what is worse is that I hard as I try to block these spammy ads, they come back.

So what now, I legitimately try to block the spam, I can't and then all my legitimate ads are blocked by Chrome as a result?
How does that work?

Before blocking ads in Chrome, Google should provide effective tools to allow publishers to definitely block ads they do not want shown on their sites. The placebo ad-review center is useless for blocking spam.