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Banner size and countries ?

     
10:48 am on Apr 27, 2017 (gmt 0)

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Hi,

I was wondering if you are also observing a relation between the banner size, and countries of visitors ?

In my case, I noticed that Europeans are mostly clicking on my 728x90 banners (top of page), while North Americans are nearly exclusively ignoring this banner, but click on the 300x600 (left side bar).

Of course, there can be all kind of reasons, like the available creatives, etc, etc… But I was wondering if you are observing something similar? And if there are some cultural relationship, and if Europeans are more sensible to the horizontal banner for example?

Thanks,
11:37 am on Apr 27, 2017 (gmt 0)

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WebmasterWorld Senior Member keyplyr is a WebmasterWorld Top Contributor of All Time 10+ Year Member Top Contributors Of The Month

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True. Banner blindness hit the US some years ago. Just too many of them, especially at the top or bottom of the page. This doesn't seem to be the case in Europe, at least not to the same extent.

I serve my own banners on site with my own advertisers but do it for all visitors. I'm not currently tracking where the clicks are coming from however.
12:31 pm on Apr 27, 2017 (gmt 0)

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Have you looked to see if mobile has any correlation? Ad size does make a difference there.
12:40 pm on Apr 27, 2017 (gmt 0)

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I serve only ad links units to mobile users. This seems (in my case) to be the only thing which works.
 

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