Forum Moderators: martinibuster

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Large companies remove Ads from YouTube

         

nomis5

12:08 pm on Mar 20, 2017 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member Top Contributors Of The Month



Marks and Spencer has become the latest firm to pull its online advertising from Google's platforms over fears it is appearing next to extremist content.
It follows a UK government decision to remove its adverts from YouTube - which is owned by Google - after it emerged they had appeared alongside content from supporters of extremist groups.


[bbc.co.uk...]

And it's not only from Youtube.

Others such as McDonald's, L'Oreal and Audi, as well as the BBC, the Guardian and Channel 4, have suspended their advertising on both Google's search engine and YouTube site.


This must not only be financially damaging to G but also their reputation.

engine

12:13 pm on Mar 20, 2017 (gmt 0)

WebmasterWorld Administrator 10+ Year Member Top Contributors Of The Month



Ongoing thread here:
FYI [webmasterworld.com...]

[edited by: martinibuster at 3:18 pm (utc) on Mar 20, 2017]
[edit reason] Added Emphasis. [/edit]

CommandDork

3:08 pm on Mar 20, 2017 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member Top Contributors Of The Month



They'll be back once all the official apologies are said and Googs claims to have something in place to "prevent this sort of thing from happening again"...and Googs will give them a nice discounted month for their troubles :)

engine

12:35 pm on Mar 21, 2017 (gmt 0)

WebmasterWorld Administrator 10+ Year Member Top Contributors Of The Month



Probably worth noting in this thread that Google has announced new "safeguards for advertisers" which you can read about in the thread above. "Google Reacts to Advertisers Suspending ads on YouTube"