Google AdSense: Native Advertising For Publishers

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Do your need native advertising?

According to new BI Intelligence estimates based on historical data from the Interactive Advertising Bureau (IAB), PwC, and IHS; US native display ad revenue will make up 74% of total US display ad revenue in 2021, up from a 56% share in 2016.1
Supporting and offering this ad format will provide you with access to a huge portion of the market for advertiser budgets. Additionally, as mobile consumers increasingly drive the publishing industry, native advertising is a key strategy for connecting with that audience and delivering a profitable mobile experience. Google AdSense: Native Advertising For Publishers [adsense.googleblog.com]

Google suggests prioritising your audience by considering the user experience. It also says to test first to optimize the user experience, and the ad revenue.

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Has anyone signed up to talk to Google about native ads?