Ad blocker Shine rebrands as ad platform

[RedBar]

@jbayabas posted this in the February 2017 AdSense Earnings & Observations

More and more users are getting smarter and blocking all the ads.

Does anyone understand what's happening? Deliberate marketing confusion,? Why do I say this?

This from the BBC 23rd February 2017:

Ad blocking usage 'not growing', says report

[bbc.co.uk...]

This from the BBC 24th February 2017

Ad blocker Shine rebrands as ad platform

[bbc.co.uk...]

Talk about trying to create a monopoly:

Under the new system, ad agencies will send their adverts to the Rainbow platform to be verified. The service will be free to both publishers and consumers and it will not charge advertisers to validate its ads.

It expects to make money from an insights and analytics product based on the data produced that can be sold on to advertisers.

[Dimitri]

I think that last year, the company running Ad Block Plus, announced the development of its own "acceptable ad platform", with the purpose of letting publisher display these ads without being block, and ads being non invasive. But I didn't ear more about it since.

[nomis5]

I now reckon, to my surprise, that ad blockers will slowly die out, not completely but to a great extent.

I regularly use the Daily Telegraph (UK news site) and six months ago it was a nightmare to use because of slow loading ads. It seems they have learnt their lesson and the ads are now far less slow loading and less intrusive. The same goes for the Daily Mail.

It's now got to the point that where if I use a browser to view them without an ad blocker, I hardly notice the difference. Before it was a ten second difference with the pages jumping up and down all over the place. If that continues throughout the industry, ad blockers are dead in the water.

[engine]

nomis5 that is exactly what the IAB was trying to achieve with its L.E.A.N. [webmasterworld.com...]
I hope others learn, too, because intrusive ads are a scourge, imho.