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What's this new header bidding in adverts?

     
5:53 am on Feb 21, 2017 (gmt 0)

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Hi I've noticed that these days publishers are using new advertising technology called header bidding

Anyone want to explain how it works? Thanks!
12:08 pm on Feb 21, 2017 (gmt 0)

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If I don't make mistake, the idea is to do yourself what Adsense (for example) is doing with third party ad networks. Usually it's a script that you add to your page ,which will query several ad network to get the "best offer" for your page, and then this is these offers which will be displayed at your page. I assume that the basic method is a piece of javascript that you had add to your <head>.
 

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