Later tonight we are converting one our largest sections from http to https (because the section has login/password credentials).
The bulk of my revenue is from my frontend, so I'm not too worried but at the same time that section does generate some decent money on it's own.
I remember back in 2015 people were complaining left and right that going to HTTPS caused a dip in their revenue. Some were minor like 10% and some were major like 30%.
I spoke to a friend of my mine who works for a network that specializes in header bidding, so they deal with most of the top networks.
He claims that HTTPS ad compliance has come a very long way, even since 2015. He estimates that around 95% of the ads being pushed out on the major networks, including adsense, are compliant with HTTPS websites.
What have been your experiences? Any decreases? Any increases? Revenue stayed more or less the same?
