Welcome to WebmasterWorld Guest from

Forum Moderators: martinibuster

Message Too Old, No Replies

AdSense Nagging Tips

Match border and background

9:38 pm on Feb 8, 2017 (gmt 0)

Senior Member from AU 

WebmasterWorld Senior Member 10+ Year Member Top Contributors Of The Month

joined:Aug 22, 2003
posts: 2276
votes: 156

AdSense and their usual "Optimisation Tips". Among them is this gem.

Match border and background

Match the border and background colour of your ad units to improve performance.

Matching the borders of your ad units to their background colour is a subtle style change that can lead to improved performance of your ads.

Choosing the right ad styles can mean the difference between ads users notice and click through, and ads they skip over...

Now I might be a bit thick, but doesn't "Match border and background colour" - in my case white - effectively eliminate the border entirely?

Also why do some of these suggestions seem to be at odds with best practices for user experience as well as not drawing undue attention to the ads?

I dunno, it seems the left hand of AdSense remains in conflict with the right hand of AdSense. I always take the cautious, conservative approach.

As for "ads users notice and click through, and ads they skip over"? As far as I know I don't simply get paid for click throughs, I get paid for clicks where the advertiser sees some satisfactory result from the visit.
11:03 pm on Feb 8, 2017 (gmt 0)

Senior Member

WebmasterWorld Senior Member Top Contributors Of The Month

joined:Nov 13, 2016
posts: 1194
votes: 288

Indeed. I get similar "recommendations" too.

Anecdote: sometimes, when adsense is testing different text designs, they mimic my <H1> style !
11:33 pm on Feb 8, 2017 (gmt 0)

Junior Member from CA 

joined:Jan 19, 2017
votes: 10

You're right, "Match border and background colour" is essentially the same as borderless ads. And from testing on several sites, borderless ads seem to perform better for me. Some people will find the opposite to be true, but I believe a majority of webmaster would see similar results to me.

And secondly, you're right, this isn't exactly the best user experience in my opinion. At the end of the day, Google makes money from the ads clicked on publisher pages. So even though they claim to care about user experience, from what I see, it has been more of a *wink wink nudge nudge* approach by Google.

As for the click throughs, Google doesn't really reveal what counts as a valid and invalid click. It's probably a combination of the number of times an IP address clicks on an ad within a certain time frame, the length of time spent on the landing page, how beneficial your traffic is to the advertiser in comparison to the average traffic they get from all publishers, etc, etc.