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Spam visitors & Adsense

1:02 pm on Jan 31, 2017 (gmt 0)

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joined:June 16, 2015
posts: 32
votes: 3


I have banned an ip that tried to login too many times as an administrator and every since I'm seeing many spammy comments on my website. The comments are not published directly, thus they are not picked up by the serach engines because I delete the spam comments.

I was wondering though whether all this spam visitors would have an impact on my Adsense earnings. I assume that to some extent it shouldn't have, as long as they are not clicking on the ads. And from that point of view I do not have any problems (or so I think because I did not get my new earnings since I banned that ip). In any case I propose to disregard this detail of clicks by spammers which is treated anyway in another subject.

My question is about the spammers that visit my website, could it have a negative impact on the earnings?

I could invest more time to prevent more spam from reaching my website, but I would rather invest time in creating more content rather than figthing spam, because I'm deleting that spam comments that do not get to be published.

I have noticed a slight decrease in my earnings, and I was wondering whether it is related to this spam visits that end up in spam comments being posted (not published though).

Many thanks
1:50 pm on Jan 31, 2017 (gmt 0)

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I have noticed a slight decrease in my earnings, and I was wondering whether it is related to this spam

Adsense earnings are variable at the best of times, so it is very difficult if not impossible to attribute a drop in earnings to any one factor with any degree of certainty. Also consider seasonality that is, it is January and many websites see their earning drop after the Christmas season and as a result of the new year and new advertiser budgets. But as mentioned in my first point, even that is not certain and really depends on your niche.

In theory, spam should not impact earnings. Spam clicks should be rolled back by Adsense as they happen or at the end of the month.

If you get a lot of spammy clicks, that is your are being click bombed by bots, then you risk getting your account band. But by monitoring activity and banning offending IP addresses you are doing about as much as you can, so even there I would worry too much.

I would invest in more content. More content == more happy users == more earnings and what ever spam get by ends up accounting for only a very small fraction of the traffic.