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Additional revenue besides Adsense - paid content

     
2:37 pm on Jan 26, 2017 (gmt 0)

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Hi I'm noticing many large news sites now publish paid content and some of the companies doing this are Outbrain, Revcontent and Taboola.

Anyone else partnering with these companies and earning money? Some insight would be great. Thanks!
2:47 pm on Jan 26, 2017 (gmt 0)

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Spam, spam and more spam.

I am annoyed by these services when I come across them as a user. The are generally not blocked by ad blockers, why is beyond me since they are worse then 95% of Adwords inventory. I feel they degrade from quality and trustworthiness on the website on which they appear. I will never include it on my sites. But that is just my position.

I still believe that building a relationship of trust with the user will drive traffic. Growth in traffic will have a far greater impact on revenue than adding yet another ad unit on a page.
2:50 pm on Jan 26, 2017 (gmt 0)

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The lats time I checked, these sites were requiring you to have millions of page views per months, I don't know if it's still the case.

Asense has "almost" something similar, When you use the "Match content" feature, it promotes "your" content, but in the middle, "sometimes" (never seen it personally), they include PPC content.

As a side note, I am sure that one day Adsense will come with some kind of promoted content. They are certainly working on it, and finding way to avoid abuses and scams. I think that promoted article/news is a very good advertising system, but of course if it's not abused as it is now.
7:40 pm on Jan 26, 2017 (gmt 0)

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I'm noticing many large news sites now publish paid content

The primary reason being those news sites are losing out on traditional advertising revenue. Not a good sign at all for those sites one might regard as being credible sources of news. News sites cost big money to run - without adequate revenue?

The Guardian online newspaper has been soliciting donations for quite some time now as one revenue solution.
7:58 pm on Jan 26, 2017 (gmt 0)

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I just don't understand how organizations such as, but not limited to, the Guardian believe that using spam services such as Taboola and Outbrain, will some how generate revenue in the long term. All it does erode credibility.

Death by a thousand cuts.
9:09 pm on Jan 26, 2017 (gmt 0)

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I completely agree, NickMMS, credibility is at stake.
From what I could see today, the inventory is very low quality click bait, and it looked pretty awful, IMHO.
9:14 pm on Jan 26, 2017 (gmt 0)

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I bet it performs well with teens and young adults visitors.
6:30 pm on Jan 27, 2017 (gmt 0)

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I think that Taboola pays the premium publishers fairly well but if you are small, expect a crap CPC. Outbrain is the best of the ones I've seen with regards to ad quality. I've tried about ten of these, including Taboola, and the revenue isn't worth it compared to the space it takes up. It's always FAR less than my heavy hitters (Adsense, Nativo) and even my medium hitters (Connatix, Kixer)
8:47 pm on Jan 27, 2017 (gmt 0)

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Taboola tried to get me to sign up all of last year but I just never liked what they were (click bait). I tried a similar service, LockerDome, for a three-week period in October and had modest results - about the same earnings-wise as the Adsense block that the spot took up so we both went our separate ways after the trial.

I've been using Adsense's Match Content ads since early last year and the results have been pretty good (they got better the longer I ran it). You do get CPC ads in the mix once in a while but never more than three out of the eight blocks that display for me. The rest are thumbnails and links to your own articles - I think it's worth it user-wise and publisher-wise as it links to related topics and pads earnings during this period of earnings decline.

I've only recently returned to using LinkAds through Adsense and those returns have helped as well - their targeting is actually much better than standard adblocks(!)
9:14 pm on Jan 27, 2017 (gmt 0)

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These services work well for gossip / entertainment sites. But I would not use it for anything that requires a level of authority and trust. It's mostly click-bait and fake news. But nevertheless, certain audiences dig that, so it's actually good experience when you serve it to the right demographic. I only serve it on a minor number of my sites - that targets women ;p, yeah woman digs gossip more than men. Not being sexist it is what it is.

I think Disqus is doing similar too and many publishers opt into that if they are using their commenting system.

The audience matters greatly in terms of earning.

I pair it up and replace adsense units near the end of my content when visitors are most likely to exit. Work well for me. Since my exiting visitors almost never click on adsense ads with a CPM like 0.01.

I do not believe these units cannibalize into adsense earning, much. Based on my placements.
4:21 am on Jan 28, 2017 (gmt 0)

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Looks like LockerDome runs a similar network to Nativo, which is now my heavy-hitter. I'm gonna try to sign up for this one...
10:31 am on Jan 28, 2017 (gmt 0)

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Indirectly related, concerning my comment above, about Adsense's Matched Content. I just noticed that now, I have an option to "monetize" it, whereas before this option was not showing, so it might be why I had never seen "ads" showing in the middle of it. My site might not have been eligible before. So I'll give it a try.
9:04 pm on Jan 28, 2017 (gmt 0)

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I hope they eventually come up with a slider for ads vs local content. I would be interested in seeing how a 100% ads version of matched content would do.
10:23 pm on Jan 29, 2017 (gmt 0)

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Looks like LockerDome runs a similar network to Nativo, which is now my heavy-hitter. I'm gonna try to sign up for this one...


Looks like most of these use the "you gotta contact us personally" sign up model, which turns a lot of potential publishers away. Or maybe that's the aim.
11:04 pm on Jan 29, 2017 (gmt 0)

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Dunno. But that never stops me. I run about the same signup success rate with those as I do with others.
5:03 am on Jan 30, 2017 (gmt 0)

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Fun read. Going by the OP's subject: "Additional revenue besides Adsense - paid content" has anyone besides me gone out and done it the old fashioned way? Seek out advertisers that fit your publishing model and you prove the numbers, and you both settle on a value quid pro quo and reporting scheme?

Works a treat! You don't have to deal with a middleman. However, the "paid content" part in the subject line is not part of my deal ... that is avoided like the plague. Heck, even the FCC has rules regarding that. :)
1:01 am on Mar 6, 2017 (gmt 0)

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Unbelievably I got accepted to Outbrain despite not meeting their (old?) minimum traffic requirements. Right now I am seeing a 6-12 cent CPC but most importantly, their ads are FAAAAAR less spammy than something like content.ad, so they improve the quality of my site in my opinion. The only negative is net 60 pay.
 

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