Forum Moderators: martinibuster
Yesterday wasn't real good for me. My CTR was at the low end of what I've seen this month, but my eCPM was down about 30% compared to the average for the first 13 days of January.
I'm hoping that this is just an adjustment period as advertizers sort things out.
Thanks anyhow.
However, I have noticed this week that stats are more erratic i.e bigger swings in downturns and upturns on a daily basis - although so far they have been balancing out. Maybe this is due to more people than normal 'playing' with the format of their ads.
[adwords.google.com...]
If you care to know.
1. There is almost no mention about how this change is applied to AdSense. Form the Email, we got (see the link in post #9)
For instance, if a user searches for books on Google.com or anywhere on the Google search and content networks, Google will take an inventory of ads running for the keyword books. If we find that two or more ads compete under the same URL, we'll display the ad with the highest Ad Rank.
That's all. I think this "content networks" mentioned above is applied to AdSense Search only, not to ad displacement in the content site.
2. Search query vs. Content match.
From the same E-mail:
we'll only display one ad per search query for affiliates and parent companies sharing the same URL.
We know that the ad displacements on content sites and on SERPs are completely different. On search (Google, partners & AdSense search), the ad is displaced based on each search query for the individual keyword or phrase while the content sites are based on a group of keywords which match the page content.
Each page of the content sites is unique except there is a dublication. So I think each seach query is applied to search while each page matchwill be applied to the content sites. Hope that AdSenseAdvisor (?) can confirm this.
3. A confusion time. The following quote is from AdWordsAdvisor.
But in any case, FromRocky, the Ads Diagnostic Tool will be updated soon to reflect 'ads not shown' reasons having to do with the policy change, but this has not occurred yet. So, I think you were correct when you posted:I agree the change will go through various stages. Since there are so many variations, Google must sort them out gradually.
AWA
So the change has gone through various stages and this causes some confusion. Advertisers initially changed the display and landing URLs in various variations or other new creations to beat the system. Other changes are to remove the "aff" in the text or to convert to the unique URL. All of these changes causes some instabilities in the ad inventory for AdSense. Note that there is a time lag from the change to the ad showing in AdSense. Thus, the AdSense stats for the first few days (Jan. 13 to Jan. 15) are meaningless. Hopefully, the stats after this duration will give any indication.
How are about your thoughts? Any to add?
I think you and efv have summed it up perfectly.
To many dynamics at play so its hard to draw conclusions, be intersting to see what the next few weeks bring.
