As expected, RPM has dropped by about 40% in January, but traffic is up so that helps to even the scales, if only a little bit. Clawback for December was <1%, revenue about +140% compared to December 2015, so in spite of the cold I'm counting down the days until December 2017.
Overall December was a good month, not as good as November or October but I can't complain. The month ended sharply down, and this carried over into January. Yesterday was my first "normal" day. Hopefully this was the holiday effect. No way to know other than to wait and see.
Both November and December were fantastic for me, but I knew this couldnīt last. Everything -except traffic- has crashed in January. CTR went down a bit but the real problem is CPC: Iīm getting an average of 0.02 Euros per click at the moment :-(
EPC is down but pageviews are up, so it's a wash and about the same as last month. Same thing happens every year. Eventually, knock on wood, the epc starts to climb up again and RPM increases. Then next January comes and it starts all over again.
Thanks to a YOY increase in traffic, our January AdSense revenues are running 41 percent ahead of the same period last year. (We always see a big jump in January, compared to October through December, but this year is starting off better than usual.)
CPC and page RPM are also up, though not by as much.
@breeks I have been pretty fortunate lately I haven't seen that many of these ads, but they seem to come in waves. So I dread every morning's ad-review, as I never know what new spam awaits me in the inventory. But the ad-balancer just appeared in my account, yeah! Hopefully this will help get rid of the spam.
@breeks because Google still makes money from those bottom feeders. My site is about downloadable contents and I often see such ads. Despite of blocking them, they keep coming back. Google is only harsh on publishers but has got good behavior towards all kind of advertisers.
Plus I have also seen p*rn related ads running on Adsense. They use keywords instead of links to their sites and promote their filth.
I don't know if this is a coincidence, but I noticed that each time Google is releasing a "new" feature ( "Ad balance" this time ), the CPC is extremely low, then once the new feature is available, CPC return to the "normal". I notice this EACH time, a new feature was added, odd.
We see big drops in CPC (50%) at the beginning of each quarter and noticed it started in April 2016 - the same time Google missed big on their earnings report. So January 2017 is no suprise as earning are way way lower than last year. Get the same answer every time from them: "Across the board cuts in advertiser spending as they readjust their budgets". But I am seeing the same ads as before the beginning of the quarter. Also tried blocking those download ads, but then CPC drops even further. Also they seem to favor image ads over text ads even though text ads perform better.
As @dbcoders said. January is a new quarter. it also a new year, and new month. The algo that shows ads is designed to maximize the number of impressions given the advertisers budget. At the beginning of the budget period the algo has limited data to work with in terms of impression and click through, so it seems (pure speculation) that it conservatively allows impressions. As the period progresses and it has good a hold on cost/impression (or click) the algo will feed more impression to ensure that it will consume as much of the advertisers budget as possible.
This same logic probably holds for the advertisers themselves, holding back on allocating a high budget at the beginning of year. Once a campaign appears successful, they then increase the budget allocation.
So January being a new, year, quarter and month, the impact of the "new budget effect" should be the biggest. (can I coin the term "new budget effect"?)
Since December (can't remember exactly when) Adsense reporting in Analytics is way off. Specifically, the Adsense eCPM number. It's always ridiculously low, like 25% of where it's supposed to be. You can do the simple math and see it pretty clearly. This has nothing to do with changes in earnings, just reporting. It's now like this for all historical data which is a real pain. I saw a few users on the Google forums have reported it to Google but it seems like nothing has been done to fix it and it's been going on for over a month now.
As said in another topic, since years, I've been blocking all the ads/advertisers/URL about "downloading a toolbar". Yesterday, I unblocked EVERYTHING , as well as ALL categories I had blocked, and used the Ad Balance feature, and I can tell that, thanks to this feature, these kind of ads are no longer showing at all at my site, so to me it's the way to go.
@skynet84 , if you were asking "me", in my case this is too early to tell, and we are the week-end, However, I don't see any decrease of adsense earning. And in a way this is an improvement, because now, my backup ads are also generating extra earnings. So overall, (and for the day of yesterday), I earned more. But it's only a the scale of a month, that I can make conclusions. But it pleases me to be able to mix higher Adsense bidders, with my backup ads, that way.