2 AdSense questions for publishers

1 visitors during Christmas and 2 are you 100% active

[farmboy]

1. Unless you are in a business where you are selling things, primarily to consumers, have you noticed visitors tending to spend less during the Christmas season because their spendable budget is exhausted?

2. Are you 100% active in AdSense ... all your sites showing AdSense ads?


Thanks for any response. "None of your business" is an acceptable response.


FarmBoy

[lammert]

1) Over the last 10 years in AdSense I see a steady income over the year up to December 15th. Then revenue falls to about 50% and after January 3th income is back to the old level. It is the only repeatable dip in income I see. Other holidays make some ripples in the line but that's all.

2) In my site portfolio about 65% of the total page views have AdSense ads reaching around 95% of the visitors.

[keyplyr]

1) I also see a big drop in income starting midway into December, but this drop stays all through January and even into the start of February for me. I think users are still paying off their cards so not interested in following ads.

2) I have about the same ratio of pages w/ Adsense as lammert

Oh, and BTW... None of your business!

[farmboy]

1) Thanks to the two of you who have responded so far, I'll keep that in mind for my advertising plans.

2) I'm always curious because it seems for years as if there was always someone posting here who seemed anxious to get out of AdSense. (and AdSense seems never to have implemented my suggestions :) )

Of course, someone who has left AdSense is probably not here and reading this.

As for the BTW. I deserved that.


FarmBoy

[IanTurner]

Also see drop off about 15th Dec but get a good pick up first working day back after holidays. Jan/Feb are two of my best months.

I probably have about 80% of page views with Adsense.

[LuckyD]

1. December is usually my best month, with RPMs up to 20% higher than average
2. 90% Adsense, considering that I'm running a few other SSPs with AdSense as a fallback

[iamlost]

My sites are straight info with ads and affiliate presell.

1. I offer consumer coupons so that goes through the roof in some instances from Black Friday through Boxing Day, Year End sales.

2. I'm 100% active in AdSense in that all sites show it BUT while 90%+ of pages were showing AdSense a decade ago it's only about 10% of pages and 4% of visitors the past couple of years as I don't show AdSense on pages referring to direct sold ads.

AdSense and affiliate pre-sell both typically drop to a third of average between mid-December and mid January, rising to two thirds between mid-January and early-February, with Valentines week a big jump before settling - I've always attributed the initial drop to out of order time and the run on to credit exhaustion.

I guess in the context of WebmasterWorld NOYB is no post at all :) Silence as the cold shoulder.

[farmboy]

My sites are straight info with ads and affiliate presell.

Thanks for your reply.

I constantly end up asking myself "Why are you wasting time with AdSense when just 1 sale as an affiliate will result in many times the income?" I'll let you know if I ever get a good answer for myself.

FarmBoy