joined:Aug 22, 2003
I've been studying my AdSense statistics due to a serious drop in revenue.
During a period when my site was stable and not changing (it's evergreen information that gets high volume), the AdSense CTR dropped from a high in 2014.
2015 CTR dropped 25% from 2014.
But then 2016 CTR dropped 55% compared to 2014. The biggest drop was around January 2015.
Traffic and impressions increased during this period. Ad placement stayed the same.
I'm thinking the quality of the ads must have decreased for some reason.
I noticed some really crappy looking ads and that frequently, all the ads on a page showed the same advert.
Also, I'm wondering if Google lost some big advertisers. I was getting a lot of ads from schools like Univ of Phoenix. I heard those schools are in trouble.
Anybody else seen a big drop in AdSense CTR?