Ad exchange : Ad requests and revenue decreased dramatically

[trocobob]

Hi

I know that summer is not a good month for Ad revenues . but yesterday I constated that the Ad requests has decreased with more than 50% ( the traffic is the same ) as I checked our analytics and seems that everything is as usual .

However , as you can see in the attached image: the Ad requests dropped from 2.2M to 1.4M which is weird .

and Today it seems to have the same direction .

Note : we didnt did any change on the ad placement or anything else . so I wonder if it is natural or some change should be made .

Normally Im using Ad Exchange from our DFP account . checked it and everything seems OK

Thank you for your assistance

Regrds

[matbennett]

If your traffic is unchanged and your requests have dropped it is either a trafficking issue or on page.

I'd check overall requests in DFP. If they are down it is on-page. Otherwise it is trafficking.

Good luck

[trocobob]

thanks for your suggestilon. will check it