Kill words in Adsense?

Do they now or did they ever really exist?

[farmboy]

I remember some discussion in the past here on WW of people reporting problems if used in their content.

For example, suppose someone had a site about auto or homeowners insurance. If they wrote about someone being killed in an auto crash or fatally injured in a home fire, the use of certain words in the text would seem to cause problems for them from AdSense. Words like kill, death, fatal and maybe even accident, tragedy, etc.

I seem to recall this was in the days of Public Service Announcements (PSA's) and the publisher, if using these words, would get PSA;s instead of ads that would generate income for the publisher.

Is this a problem now (2016)? Are there words a publisher should avoid?

Thanks to anyone who responds,
FarmBoy

[martinibuster]

I remember one of those discussions. The content matching is better now.

[netmeg]

Easy enough to test.

[piatkow]

Judging by the regular column in Private Eye magazine giving inappropriate juxtapositions of ads and content it doesn't sound as if they are doing enough.

[netmeg]

I haven't heard of anyone complaining about stop words in a long time (seems like G is more likely to complain about inappropriate images) so maybe they phased it out. No idea.

[martinibuster]

Adsense is no longer a contextual ad program. It functions differently now.

Please respect the OP and keep this discussion on topic. Thx. ;)

[koan]

I have a site that used to have issues with this, but I haven't seen PSA ads in years. I think the contextual part of Adsense isn't as literal as it used to.