Wave of AdSense Account Closures July 2016

[PeaceJ]

Good Day Everyone,
Please I need help Here! I started blogging 2 years ago but was newly given Adsense approval after activating the custom name - my blog is domiciled on blogger.

Ads have been displayed on my blog but received a mall yesterday the 4th of July that my adsense account has been cancelled.
.
What could be wrong and what should do?

[robzilla]

Looks like a desperate attempt at revenue padding by Google. Erase those payables from the books.

You can't be serious. Are you aware their ad revenues are in the billions per month?

Google states that there will be a final payout for any account affected with a balance of more than $10.

That seems very fair.

"Give a lot, expect a lot, and if you don't get it, prune."
- Tom Peters

[netmeg]

I suspect that inactive accounts are those that get few or no ad impressions. I have a few sites like that (ones that either I or Google have deindexed and I just haven't gotten around to taking down or taking ads off of) and it would make sense that I wouldn't get a notice because I also have sites that are very active. Even my old personal account (which I left up on like one page just so I could make the minimum payout, and it's been $2.00 away for like three years, ork ork ) still gets a couple impressions a day. I should have gotten a notice on that one, but I didn't.

[romerome]

Yeah I wonder if there is more of a management/accounting/server time benefit than keeping money from sites with a balance of below $10.

Even though the sites are small they are still checked for violations of terms of service. So even if the pages are already indexed they have to run additional automated tests on content to make sure the site is not violating any adsense rules (violence, etc). They have to do some server cycles so the ads match content. Then they have the accounting software that has to update all these accounts. And I am sure there are other maintenance tasks as well.

I'm not saying the cost is huge. But its probably not entirely insignificant.

[Edge]

IMO, pruning the Adsense publisher tree is way-way overdue. If google only had quality, well vetted publishers there would be more advertiser confidence in the publisher network resulting in better returns for both publisher and advertisers. Moreover, Google AdSense would have had less challenges with publisher fraud and all other issues associated with easy AdSense publisher membership. I will even suggest that there would be more advertisers targeting the high quality Adsense publisher network.

Good move Google!