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AdSense technical tips and ideas

what works in todays world

4:49 pm on Jun 30, 2016 (gmt 0)

Senior Member from US 

WebmasterWorld Senior Member ken_b is a WebmasterWorld Top Contributor of All Time 10+ Year Member Top Contributors Of The Month

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Here's the one thing that surprised me the most

The 320x100 block performs just as well as the 300x250 on mobile, tablet and desktop on my (minimally) responsive site.

That's true when I switched a 120x600 to 320x100 as well. This meant moving the ad from the right column to what had been the center column because I eliminated the old right column on all pages. What had been the right column is now the right (main content) column.
4:54 pm on June 30, 2016 (gmt 0)

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I don't have a responsive site but I do have a standalone mobile version of the site (sites are informational, UK). I've found that performance is better when ad blocks are placed further down the page instead of initially viewable i.e.

Menu & Header
Page Title
Snippet of content with image
Ad Unit
More content

Also, the viginette page-level adverts are performing okay, I disabled the anchor adverts as the performance was dreadful!

I'd be really keen to hear if anyone has implemented AMP pages for their site and if so have they seen an increase in mobile revenue?