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Recommendation for new ad code settings

What are the settings to consider when setting up new ad code

     
5:14 pm on Jun 22, 2016 (gmt 0)

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I am setting up new ad code for a new site that I am working on. In the past I have always used the code straight out of the box with all the default settings.

What are some of the setting that should be considered and why?
    Display type, I will certainly use text& display, I there a reason why you wouldn't?
    Is there a benefit to customizing the ad style?
    Do you use custom channels how are they structured, by page, ad position, by sub-directory?
    What do you use for back-up?


My ads will responsive.
I will implement page level ads.
6:49 pm on June 22, 2016 (gmt 0)

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I always run text & display. I have done a lot of testing on styles and settled on one that I use consistently; it's blended pretty well. I use channels for colors, placements, and for my event sites, locations (states), but not pages or directories (I use Analytics for measuring that). For backup at the moment I'm using a plain white html page (with analytics code) so I can measure how often the ads aren't loading, but other times I've used affiliate ads or my own banners.
7:25 pm on June 22, 2016 (gmt 0)

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Do you use channels for advertiser targeting at all?

plain white html page (with analytics code)

This sounds like a good idea, I am going to have to try it out.
9:54 pm on June 22, 2016 (gmt 0)

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Do you use channels for advertiser targeting at all?


Yes. No idea if it works, but it doesn't cost anything but time.