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Page Level ads

     
11:22 am on Apr 27, 2016 (gmt 0)

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Has anyone seen / used these ads? They have just popped up in my Optimisation tips in Adsense.

Ads only appear on your pages if Adsense think they will perform well and they don't count to the current max. of three per page.
11:25 am on Apr 27, 2016 (gmt 0)

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Yea, I got that too. I'm not sure; I don't like overlay ads and I can't believe they won't piss off users. And I'm reasonably sure my anchor ad test ended up cannibalizing my normal ads. But I may test them. I think it's Google trying to one-up Facebook Audience Network ads (that only work on mobile as well). I'm currently testing FAN ads, but the performance hasn't blown me away so far.

They don't let you assign a channel to the Page Level Ad (and you don't deploy them the same way) so there's that.

Since there's no channels, I'm also not entirely sure where or how they show up in the reports.
11:57 am on Apr 27, 2016 (gmt 0)

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They have their own report at the moment with Anchor/Overlay and Vignette (Full Page on Exit) ads select on Ad Behaviour report.

Currently testing them out - Anchor/Overlay currently running at 10% of standard ads RPM, Vignette significantly less than that. Anchor/Overlay has been steadily improving over the 5 days test has been running and hasn't maxed out yet.
2:53 pm on Apr 27, 2016 (gmt 0)

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Do these just work on mobile optimized sites or do they also work on non-mobile optimized sites that someone views on mobile?
3:41 pm on Apr 27, 2016 (gmt 0)

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Stuck the Anchor/overlay ads on and will give them a test. Chances are it's like "Beating a Dead Horse"
Full page Vignette seems like it would be annoying
5:09 pm on Apr 27, 2016 (gmt 0)

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Do these just work on mobile optimized sites or do they also work on non-mobile optimized sites that someone views on mobile?


Not sure, probably the latter. You can test it by implementing the code, and then then going to one of your URLs on a smartphone and appending it with #googleads - that will show you how it looks with the anchor ad, and then you can tap the vignette tab and see how that looks too.

The code is not implemented the same way; since it's page level, you don't put it in a specific placement - you add the code between <head></head> or right after the <body> on every page where you want it to appear. Test it on one of your lesser pages first to see if you like the way it looks.

I implemented mine with Google Tag Manager and that seemed to work okay; I got a warning that it wasn't the first ad code on the page, but it still seems to be rendering the ad properly.
5:30 pm on Apr 27, 2016 (gmt 0)

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I just added the anchor ad to a couple of hundred dedicated mobile pages today. The anchor ads don't seem too intrusive or annoying--unlike the vignette ads, which are an abomination.

I'm skeptical about revenue from the anchor ads (I'm skeptical about mobile ads in general), but there's no harm in testing.
11:47 pm on Apr 27, 2016 (gmt 0)

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I enabled them both, if my users don't like it...they aren't afraid to let me know. We will see how it goes.
12:51 am on Apr 28, 2016 (gmt 0)

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In my desperation to increase my revenue, I've decided to enable them both.
2:33 pm on Apr 29, 2016 (gmt 0)

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I earned less than a dime yesterday from my new anchor ads. Not a great start!
5:13 pm on Apr 29, 2016 (gmt 0)

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Enabled them for two days. Got 1000 "vignette" displays yesterday ( = 1000 annoyed visitors) and got less than USD 1 in return. Turned off.
12:55 pm on Apr 30, 2016 (gmt 0)

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Note that the vignette ads only show when someone leaves your page. Which is interesting. I didn't get many clicks from them yesterday, but the EPC was pretty high. Supposedly there's a frequency cap on them too. We'll see.
5:04 pm on Apr 30, 2016 (gmt 0)

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@netmeg - No, they display if/when they click a link after seeing the first page.
4:19 pm on May 1, 2016 (gmt 0)

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Note that the vignette ads only show when someone leaves your page.

I hadn't noticed that. It makes more sense than blocking users from your pages with interstitial ads, though.

Maybe the vignette ad could be preceded with a message that said, "You want to leave? Not so fast, my friend."
6:22 pm on May 2, 2016 (gmt 0)

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Vignette only shows between pages, not necessarily on exit of a your site (ie clicking between posts on your site). Its similar to how forbes.com shows their interstitial on inbound traffic with a countdown before you can see their content.

Enabled both 5 days ago, receiving 9X the RPM on vignette than I am on anchor so I'm turning off anchor considering how intrusive it is (and how much space it takes up).

Is anyone seeing higher RPMs on anchor?
7:23 pm on May 2, 2016 (gmt 0)

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For me anchor is showing better returns than vignette, enabled both anchor also getting 100x impressions of vignette
10:51 pm on May 2, 2016 (gmt 0)

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Switched off anchor. Switched on vignette, So far so good better RPM than the anchor.
3:28 am on May 3, 2016 (gmt 0)

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Thanks @IanTurner. Finding that report was harder than finding the proverbial needle. How's that for intuitive for you?
9:14 am on May 3, 2016 (gmt 0)

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If you go to My Ads -> Page Level Ads (Beta) the link to the report is top right of the content area. I assume it is like this because the page level ads are still a beta and might be removed.
1:35 pm on May 3, 2016 (gmt 0)

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"How's that for intuitive for you?"

Hehe. 99% of Google products are written BY programmers FOR programmers. The other 1% is handled by the fancy logos artist guy :)
3:54 pm on May 3, 2016 (gmt 0)

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Performance reports/Advanced Reports/Ad Behavior

Get your the report also :)
4:57 pm on May 3, 2016 (gmt 0)

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Given the fact that I posted this thread first I'm a tad annoyed! I put the code on several pages and all I get is a big blank oblong at the top of those pages. It only happens on mobile pages of course, laptop / desktop / tablet pages are unaffected as would be expected. Anyone seeing this?
5:45 pm on May 3, 2016 (gmt 0)

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Have you visited with a smartphone at say, 360px width and added the #googleads hashtag to the end of the URL? I have done all this and it claims that an Anchor Ad is shown, but the only "ad" on the page is a blank blue rectangle at the bottom of the page where my footer ad used to show yesterday.

There was a note that Ads may not be shown because this was not the first Ad Code loaded, but it is the only .js ad code in the <head>. I need to go back to AdSense and see if there is some secret I missed.

Yes, it appears to knock out any other AdSense ads. (no wonder it does not count against the 3 max/page.) Maybe it takes time to populate? I tested the Vignette view and won't be using that, it is obtrusive, unrelated and for me anyway, in a different language. I hope they aren't charging AdWords users yet while this is in beta.
6:10 pm on May 3, 2016 (gmt 0)

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I'm not seeing any issues - when I had the anchor ads enabled, they showed just fine in addition to my normal ads. (I did not put them in the <head> though - since I used Google Tag Manager, they load directly after the <body> and I also made sure that the AdSense js fired first*)

But I have disabled the anchors because I'm pretty sure they cannibalized my earnings last year and they do take up too much space. I haven't actually seen a Vignette ad yet, but I'm getting clicks for them (around 65 cents a pop) so they must be firing.

If you are just seeing a blank oblong, I am thinking it must be some technical issue or interference?

* the AdSense js that only needs to be called once, so I put it in its own tag instead of having it load for every ad unit on the page
6:55 pm on May 3, 2016 (gmt 0)

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I did not have the Vignettes enabled but used the test bar at the top of the page to view one. I see that they only react to clicks to other pages on my site, not clicks that take them to a landing page elsewhere. What I did not like was that there is a big Close Ad with an X on it and I needed to click that several times to close the ad. Maybe because it was not turned on and only seen in test view(?).

Thank you netmeg for that suggestion, it is probably what I need to do and it only makes sense. Thanks! Most of my pages only have one unit so it didn't occur to me at all.
7:29 pm on May 3, 2016 (gmt 0)

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There's definitely a frequency cap on the vingnette. They don't want to make it obtrusive, they are trying to only put the highest impression ad in front of the user (i.e. retargeted). A user that's seen a vignette in one session should not see another on the same visit.

The anchor ads seem to have deeper inventory and no frequency cap.
6:10 am on May 5, 2016 (gmt 0)

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Just an FYI, normally I'm not paranoid about this stuff, but about 4 days after I implemented this I received a 25% drop in traffic. I get a LOT of traffic, so it's clearly not just a fluke. I immediately checked algoroo to see if some #*$!ed up algorithm was released...but nothing as such. I'd recommend keeping this #*$! off your sites. For me it didn't help much...Most of my traffic is not from mobile luckily.
2:55 pm on May 5, 2016 (gmt 0)

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Ok - so I've just enabled both types of ad on my site - and gone to the Preview Tool as suggested by Google. What ad do I see?

A blue text ad, mimicking a link saying: "You Have 2 New Messages - you have 2 new messages Read More by Tapping Now."

So basically the AdSense team have given us a new way for them to put deceptive ads on our sites - which the search team have already said they'll penalise us for running!

Thanks Google - way to make a great first impression.

Ever considered telling the left hand what the right hand is doing?
8:00 pm on May 7, 2016 (gmt 0)

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One big issue with these ads is that it appears to be one size fits all. In other words, I have multiple sites, and for some sites I don't want the anchor ads and other sites I don't want the vignette, but there's only one set of settings and no way to specify which site gets what.
9:35 pm on May 7, 2016 (gmt 0)

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@netmeg Don't add the extra JS to the sites you don't want them on?
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