Page Level ads

[nomis5]

Has anyone seen / used these ads? They have just popped up in my Optimisation tips in Adsense.

Ads only appear on your pages if Adsense think they will perform well and they don't count to the current max. of three per page.

[netmeg]

No, that's not what I said. I said I want Vignettes on some sites and anchor ads on others. No way I can see to do that.

[NickMNS]

I added the code a few days ago. It is added to only a few pages, ones that are not landing pages but that are viewed often, mostly by engaged users. I am only using the vignettes because I am already using ad-this share buttons at the bottoms of my mobile pages.

So as of yet I have only gotten about two dozen impressions and no clicks.

Question, does anybody have any idea how you could track what happens to users that have seen the ads? How can I see whether this driving traffic away, or simply being closed?

I noticed that there is stat provided for "active viewable". Considering that the vignettes are full screen, can I assume that if the active viewable is less than 100% then the amount less than 100% (currently I seeing 86%) is the number of users that bounced (14% in my case)?

[arbking]

@NickMNS perhaps you can check Google Analytics for the pages you ran it on to see if the session length or pageviews per session were effected before and after adding the vignette

[7_Driver]

Ok - given both types of ads a test on one site (despite my misgivings about the deceptive creative in the Anchor/Overlay ads).

Result was that Vignette ads are delivering more than 60x the RPM that Anchor/Overlay ads deliver - the Vignette is a reasonably decent rate - and the Anchor is a terrible rate. So I've switched off the Anchor ads, and I'm keeping the Vignette ones for now.

Might get different results on other sites and other markets of course - but there's no easy way to test that right now without putting the ad code on one site at a time.

[NickMNS]

@arbking thanks for the suggestion, unfortunately there is too much variability in the behavior on those pages to be able to see a change.

[netmeg]

So I ran these Page Level Ads (vignette only) for a few weeks and they actually performed pretty well, and then a little more than a week ago they started tapering off, and NO impressions on them for the past five days. Across eight sites whose traffic (if you know my niche) is doubling pretty much every week this time of year.

I emailed support about it and got back some gobbledy-gook message about impression caps and blah blah blah. I honestly think the person who answered had NO idea what he was talking about. He seemed to be implying I had too much traffic for the ads (!?!)

So I don't know if they're borked, removed me from the beta pool, or what, but since they're not running, I removed all the code.

Keep an eye on your stats.

[breeks]

Well, I only have a few sites but vignette ads are doing really well. I wish all mobile ads had the same RPM as vignette ads.

Looks like they make up only 1% of the ad impressions. They need to bump that up :)

Anchor ads sucked so only ran them a few days before removing.

[IanTurner]

Removed both, neither produced decent RPM.

[surfgatinho]

I had to check the date on this post. I've had the page level ads options for ages. Well over a year, and I had the code for the anchor ads back in 2014.

I run the anchor ads on a few sites but they have barely earned anything less than 1% despite high number of impressions.
Strangely I remember reading about people putting sticky ads at the bottom of the page (which is/was against the TOS) and getting loads of clicks. This was when the 320x50 ads first came out.

I haven't dared try the vignette ads - seemed much too intrusive, although I do have a site with big traffic but miserable earnings that I like to test stuff on. Problem is, IIRC, you can only set this on/off on an account wide basis, not at site implementation level. Is that right?

Another quick question. Is this reported as "Mobile anchor ads" or is that some legacy code from when I was trailing this a year back?

[netmeg]

The anchor beta I participated in previously was a different program and had different reporting. The reporting for page level ads is under Ad Behavior on your Performance reports. Or on the My Ads you can get to Page Level Ads from there.