What Google AMP Means for AdSense Publishers

[engine]

With the Google AMP fanfare going on right now, what does this mean for you, the Google AdSense publisher?

Could this be a better way to serve AdSense and, importantly, to earn more from mobile?

[adsense.blogspot.com...]

[netmeg]

Well maybe, but I don't have an easy way to implement yet (the WordPress plugin is only good for blog posts, and not pages nor custom post types) and it can mess with your Analytics, so I'm holding off for now.

[Broadway]

I'm confused about AMP. I think I'm eager to create AMP versions of my most heavily traffic-ed pages (I like the goals and philosophy of it). However, I'm tied to Drupal. For the version I'm using, a module is promised for mid March.

But right now, who can benefit from creating AMP pages? I thought I had read that Google is only implementing AMP with news sites (is that right?). If so, since I'm an evergreen-informational site, I'm assuming there's no hurry for me to be doing this. Possibly the whole thing will fizzle before it's time for me to do anything.

[tangor]

Google's target of news sites with AMP is telling regarding the advertising end. Many, if not most, users of news sites these days use adblockers just to make the site functional and not beat up their mobile data caps.

[IanCP]

Many, if not most, users of news sites these days use adblockers just to make the site functional and not beat up their mobile data caps.

I most certainly use adblockers [of sorts] as well - I don't do mobile, so bandwidth is not a problem on desktop with a 100GB allowance for me, my measures have absolutely nothing to do with static advertising which I believe is the life blood of most sites, especially news.

For mobile users? Advertisers, publishers with a multitude of Javascript/Flash/Whatever objects and an assortment designed to "tickle me", track me, annoy me, get blocked... No wonder mobile users are fighting back.

All that surfeit of rubbish has nothing to do with rendering your pages so we can read the news.

I can well imagine why mobile users would be very cheesed off.

And no kids, get over yourselves, it isn't a privilege for people to visit your particular site - I'm a guest, you want me to stay and/or return? Be polite. Unless your want to be like traditional corporate sky rockets - sky rockets always soar toward the heavens, but they still return back to earth as "dead sticks".

AMP I would hope is an ideal for those who seriously wish to pursue the mobile market. It may not be the final answer, but pay careful attention.