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Three is poised to become the first major European mobile operator to block online advertising on its network, signalling a clash with digital publishers and advertising companies.
It is understood that Three, which runs operators in half a dozen European countries including the UK, will next week announce a deal with Shine, a controversial Israeli technology company that specialises in blocking mobile advertising. Mobile giant Three to block online advertising [telegraph.co.uk]
To date, ad blocking has entailed a user-directed manipulation of the data that arrives on the client device. Apple and Samsung raised the stakes by helping users and developers to do this. But Three’s action is significantly different: it’s network-level blocking. Hutch is treating advertising like malware, or spam. Since Three owner CK Hutchison is an investor in Shine, which creates the network-level blocking tech, it’s reasonable to infer that the move is long-term and strategic.
Hutch explained today that it’s implementing ad blocking because “customers should not pay data charges to receive adverts. These should be costs borne by the advertiser.” It added that “some advertisers use mobile ads to extract and exploit data about customers without their knowledge or consent”, and the overall experience is degraded by “excessive, intrusive, unwanted or irrelevant” advertising.
So instead of blasting the problem advertisers or blasting the ad serving company for serving problem ads they blast the website owner and give them no options at all, brilliant
joined:Feb 22, 2016
customers who see their monthly data caps get busted month after month
My personal home system is DSL 6mb/s 150gb monthly with two other family members with computers as well.