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Google is casting a wider net with its Safe Browsing technology to protect Chrome users, not just from deceptive websites but also from deceptive ads on legitimate sites.
...while Google does more to prevent such ads being distributed through its own ad business.
Google notes the new Safe Browsing feature may have an impact on legitimate websites that display deceptive ads.
Today, we’re expanding Safe Browsing protection to protect you from such deceptive embedded content - Google Source [googleonlinesecurity.blogspot.se ]
Read the damn original and don't trust what you read on the Buzzfeed for business.
It seems that it is a recipe for high clickrate, minimum bids.
Worse still, imho, is that users will feel that the site it's on is poor quality.It's a two edged sword, and publishers can't win this one the way it is set up.
Today, we’re expanding Safe Browsing protection to protect you from such deceptive embedded content, like social engineering ads.No More Deceptive Download Buttons [googleonlinesecurity.blogspot.se]
Consistent with the social engineering policy we announced in November, embedded content (like ads) on a web page will be considered social engineering when they either:
Pretend to act, or look and feel, like a trusted entity — like your own device or browser, or the website itself. Try to trick you into doing something you’d only do for a trusted entity — like sharing a password or calling tech support.
Google were to devalue websites running AdSense, they would hurt their own business,
I saw one of those big green "Download Now" buttons on an AdSense ad [...] a lot more "uninstall" and "malware" results pages showing than anything about their download