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Site Language a Growing Factor?

Site in English with Worldwide Interest

     
6:36 am on Jan 22, 2016 (gmt 0)

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I noticed something odd in my stats the last few weeks and decided to dig farther into it.

My site is in English but covers specific people and places from around the world (it is an informational website only). Note that it is unlikely that the holidays had a major impact on traffic/earnings.

The last two weeks I have noticed that the top countries by earnings are almost always US, Canada, United Kingdom, and Australia (all primarily English speaking countries).

So I looked at the numbers for a one week period at several intervals over the last few months with these results:

Week = % of earnings from the 4 main English speaking countries
1-7 Oct 2015 = 76.0%
1-7 Nov 2015 = 64.9%
1-7 Dec 2015 = 74.9%
1-7 Jan 2016 = 70.2%
8-14 Jan 2016 = 82.4%
15-21 Jan 2016 = 81.6%

By Day:
7 Jan = 48.4%
8 Jan = 78.7%
9 Jan = 90.1%

By Larger Period:
8-21 Jan 2016 = 82.0%
1 Jan 2015 - 7 Jan 2016 = 71.7%

There seems to be an obvious drop in earnings from non-English speaking countries since 8 Jan 2016.

Anyone else seeing something similar?
6:08 pm on Jan 22, 2016 (gmt 0)

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Over a long period of time it can vary for inexplicable reasons. You are dealing in earnings by country, perhaps only the countries you mentioned were the ones showing relevant ads.

No matter what any of us think, it is still pure speculation.
12:18 am on Jan 23, 2016 (gmt 0)

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Yep, that is why I was curious if anyone else was seeing a similar pattern in the last couple of weeks.

It is entirely possible that in a month, it'll be back the way it was before.
11:21 am on Jan 23, 2016 (gmt 0)

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Anyone else seeing something similar?


Yes, it's been this way for quite awhile now for me, Google seems to have lost a site's theme and simply serves-up any ad for that country.
 

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