Google AdSense New Optimization Tab

[engine]

Google AdSense has a new "Optimization tab" which is says helps publishers increase revenue and user engagement on their site.

With the new Optimization tab, you can:

Explore new opportunities and features that could boost your income

Run A/B experiments and check results to make better decisions for your site

Find valuable optimization resources in one place
Google AdSense New Optimization Tab [adsense.blogspot.com]

[LuckyD]

Anyone here got one of these already?

[LuckyD]

Now that I dug a bit more into all of this, turns out there's nothing new about the Optimization Tab. AdSense simply changed the UI of the Experiments page and placed it in the top menu.

[engine]

Oh, right, I guess the tab is the new thing.

[IanCP]

Oh, right, I guess the tab is the new thing

No doubt earning some recent university graduate many accolades?

Sorry, I couldn't resist, that comes from signs of old age called wisdom and above all, experience. Seen it all before...

Changing names, moving deck chair around, always leads to vast improvements in user experience whether in the corporate world or government.

[netmeg]

I'm off season for most of my sites and the only experiment it's suggested so far is to try removing borders from a couple ad units. Meh.