How to compare AdExchange vs Adsense

[bangkokism]

Hi,
what would it be the best way to compare Google Adexchange eCPM to Adsense RPMs of an ad unit? Should i choose in Adsense: Performance Reports -> Common Reports -> Ad Units , and then look at the IMPRESIONS RPM for that ad unit in the overview group of metrics? Or should i choose any other group of metrics as clicks or views.

Adexchange is a CPM network and Adexchange is CPC. I know "Overview" group of metrics is the result of all types of bids combined, and at the end is the real revenue you get for that Ad Unit, so I guess that IMPRESIONS RPM in Overview is the equivalent of the Ad eCPM in Adexchange.

Could anybody confirm?
Thanks and regards.

[matbennett]

Traffic both as line items through DFP at the same priority level. Ensure that all targeting and inventory is the same (or limit to a small section). DFP will effectively flip a coin to determine which is shown, which gives a good mix of traffic. Compare earnings/code served for each. Check that results have statistical significance.

The above is the easiest way to ensure that you are doing an apples/apples comparison

[monetizemore2016]

Connect Adsense and AdExchange accounts to your Google Analytics to be able to compare similar metrics.