Can GPT Affect Adsense Revenue/RPM?

Just Added New Tags

[vegasrick]

I seem to be running into an issue.

I work with several ad networks. Google has most of the ATF spots and the mid to BTF spot are for the others.

Recently one of our ad networks switched to these new Google Publisher Tags. We placed them in last night and noticed that right off the bat our Adsense began to decline.

I don't know if it's the GPT in general or if some of these ad networks are also rotating in their Adsense accounts and that's affecting the overrall RPM of my own?

[LuckyD]

What might be the case: new ad units are still learning the context of the pages, so your targeting might be off. Happens quite a lot when placing the AdSense tags as well.

[vegasrick]

@lucky. What I mean is, my other ad network is rotating in their own adsense account from what it seems. I believe that is affecting my RPM, clicks and views. I noticed that since I added in their new tags (GPT), my RPM and Adsense views dropped, likely because there are two sets of Adsense appearing on the page at various times.