Forum Moderators: martinibuster
Are you guys having even better results as compared to just running one ad set on your page? A warning: I've tried this before about half a year ago and I found that my EARNINGS went down dispite the increase in CTR. This is what I am looking for: Is it true that Earning goes down if you run more than 1 ad set on ONE page? I've studied this over at other forums and it seems to be the case, but what are you guys seeing?
If you ran your second ad bottom-of-the-page, you might find that it is truly supplemental revenue rather than replacement revenue.
so if your layout allows a user to get distracted from clicking on a top-paying ad to a lower-paying ad, you can very well lose money by adding ads.
So, for example, if you are running a three column tabled page and place the ad code at the bottom of the center column and the second block at the top of the right hand column your higher priced ads would appear further down the visible page, under the end of the content text.
That could place the best paying ads at the end of an article, right where the reader might be more inclined to click on them.
Instead of running a second ad, how about continuing your article on to a second page with a new ad block. This way, you would still get the benefit of having the article contain two ads but you'll only have one ad per page.
Absolutely will generate more rev than two AS blocks on the same page. As long as your copy is worth seeing the second page... split that page at a most intriguing moment.
Of course this does not mean spliting your copy into 10 pages to maximize revenue. :)
Just keep in mind that smartly placed page breaks can really be worth the effort.
My first thought when it was mentioned that ads lower on the page would be worth less. Then it occured to me that when I put an ad in the left side column it actually shows up lower in the HTML than one would at the bottom of the main part of the page because I am using CSS so that HTML comes first. I did that because I want the Googlebot to recognize that the important part of the page is not the side column.
Just keep in mind that smartly placed page breaks can really be worth the effort.
Also, they can make articles more useful to the reader if they're broken into logical segments. For example, if I'm writing an article about Shelbyville, I might have separate pages for the introduction, general tourist information, museums and other attractions, hotels, restaurants, transportation, and so on. Each page gets its own photo, and the pages are linked both consecutively and via a navigation table. This is convenient for the reader, it helps with placement in search engines for specific keyphrases ("Shelbyville restaurants"), and it makes the AdSense mediapartnerbot's job easier.
Side note: Back in the 1990s, WIRED reported on an academic study about scrolling vs. clicking from page to page. The researchers showed two articles to users: an article that was entirely on one page and required scrolling, and a longer version of the article that was broken across multiple pages. The users strongly preferred the longer multiple-age article, which they perceived as being shorter than the one-page scrolling article. (This finding supports an Web designer's rule of thumb: namely, that a user shouldn't have to scroll more than 1.5 screens to read a page.)
Interesting observation if it still holds true today.
Probably the same study which a lot of the news magazines, which do exactly that, have read. Personally I HATE them, especially when you want to print out the article, because you end up wasting a lot of printed page space and have to hit print many times. Some of them incorporate "print" buttons which take you to a single-page formatted version, but that would be a lot of extra work if you're coding by hand.
If you ran your second ad bottom-of-the-page, you might find that it is truly supplemental revenue rather than replacement revenue.
True
...smart pricing was actually lowering the earnings if you have more than one ad.
Not true. Why does Google penalize if it allows up to three ads?
First block gets the higher priced ads.
True. Design the first set of ad at the premium location. See the premium locations in AdWords.
Probably the same study which a lot of the news magazines, which do exactly that, have read. Personally I HATE them, especially when you want to print out the article, because you end up wasting a lot of printed page space and have to hit print many times.
I'd much rather optimize pages for reading on the Web than for printing. (Mind you, I'm a Web fundamentalist who believes in hyperlinking, and those links don't work very well on a printed sheet of paper!)
If I did want to optimize pages for printing, I'd design them with a DTP program and turn them into PDF files.
