Are you Starting to Feel the Effects of Ad Blocking?

Since Apple recently made it easy to block ads...

[anefarious1]

My Adsense earnings haven't yet showed clear signs of increased ad blocking software. However, my Google Analytics shows that on Friday, October 23rd there was a noticeable increase in the difference between Pageviews and Adsense Page Impressions. The chart, which plots these two data sets on top of each other, shows that I may be seeing the effects. Too early to tell but Friday looks scary.

[robzilla]

I compared last week's data to a week in April and the percentage of Adsense Page Impressions compared to Pageviews is 72% for both weeks. So, no, apparently not much has changed, but this is a site with ~90% desktop users.

[anefarious1]

That's a good point. My website is at least 65% mobile. I'll update later on as 1 day isn't much to go on.