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Researching: what bothers you about ADS?

Adsense and ad blockers, really in context

         

explorador

10:01 pm on Oct 7, 2015 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member Top Contributors Of The Month



Hi there webmasters, it's so obvious but many webmasters are missing the point (here and on other places). We have been complaining as webmasters about the ads, absurd interest based ads (related to whatever we searched, even for homework), low performing, weird languages and even those ones hunting you from site to site, etc. Not to mention most complains come from what you see on your own websites, read: as-website-owners.

But what about really asking or researching your audience?
You don't care, wouldn't even try wondering about it?
Again: you don't care even asking or thinking about it, you are already know
Your position on your site & ads: people SHOULD (read: must) click on them?
Someone "else" should-must do something about the issue
You rather keep showing empty slots than placing a survey?

Reality is most webmasters (yes me included) have ad blindness, and probably we never click the ads. The thing is when we always see the problems from the same angle we fail to understand other people views (like... really). That means many really fail to see sites, ads and ad blocking from general user perspective. Some webmasters here do test their websites with general population profile (sort of saying) and they get a way better view of things.

So, consider yourself invited, as a webmaster-surfer, as a webmaster, as a web surfer, etc to post opinions about what bothers you. Sure, invite the general population (non webmasters) and specially visitors about this too.

- I just hate ads
- They're ugly, they make your site look cheap
- Disrupt the design
- Too many of them
- Non related to the context
- They slow down the website pages
- I feel they track me (remember those stalking ads?)
- Boring, they pull the content down / up / to-the-sides etc
- They break the design
- Obtrusive... getting in the middle
- Too big

That's all I can think of by now, and another one just for webmasters: did you ever put a message as "place your ad here" or whatever on that space that becomes blank when people use ad blockers? that's so clever and obvious but yet many fail to see the potential there. No, having ads blocked doesn't mean adding your own jpg or text will be blocked.

So, people complain, visitors complain, webmasters complain,
everyone has something to say but... is anybody actually listening?

graeme_p

6:33 am on Oct 8, 2015 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member Top Contributors Of The Month



Too many, slowing down the page, animation..., all bad.

The very worst are interstitial ads.

That's all I can think of by now, and another one just for webmasters: did you ever put a message as "place your ad here" or whatever on that space that becomes blank when people use ad blockers?


I have not done it, but have been considering it.

Sally Stitts

6:46 pm on Oct 8, 2015 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member Top Contributors Of The Month



Movement. Of ANY kind.
Wiggling, shaking, half-second cuts.
And nothing is more terrible than autorun video. I hate it. Presumptuous, arrogant, face-smashing. My only task, get rid of it.
I notice it, its gone, never to return.

nomis5

9:30 pm on Oct 8, 2015 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member Top Contributors Of The Month



Putting aside my "webmaster" role I personally dislike ads that slow down the display of content to a crawl. The UK press sites are unbearably slow without an ad blocker. The density and slowness of the ads is beyond a joke it ..... words fail me. Try the Daily Mail or the Telegraph websites to see what I mean.

explorador

11:30 pm on Oct 8, 2015 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member Top Contributors Of The Month



Something slightly related to website speed also worth thinking about: Wired article about comments sections being removed on several decent traffic websites. On a personal note, the internet has become a garden of trolls and time-wasters, not to mention how those sections slow down websites too with (now) not much to contribute.

[wired.com...]

tangor

11:38 pm on Oct 8, 2015 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member Top Contributors Of The Month



Ads that respect the user will work.

TRACKING, on the other hand, has become so intrusive (and no ad has actually been shown) the user rebel. Yes, there should be a metric that advertisERs can validate their buy, but following folks around the web?

That's what script blockers and ad blockers deal with.

One news site I visit 3 to 6 times a day wants to drop 95 (that is ninety-five) cookies, beacons, and other crap on my machine.

As for video, jiggly, or other obnoxious, I think we all agree in that regard ... so why do some ad servicing companies shove those down our throats? We'd like a block that stuff button on the dashboard! Do we get it? Not always.

The ad servicing (and too many publishers! webmasters) marketplace has become so saturated that only SHOUTING and WAVING FLAGS gets attention (and STALKING) in a chase for a radically diminishing slice of the total volume pie.

What would be fun is (and I have done this) a site, upon access, tells the user:

"One 60 second video ad to access the site. After viewing all content will be ad free for the next 24 hours. Thanks! Note: A example.com site cookie will be required."

And it works a treat. BTW, I do this on personally managed websites with direct advertising and golly gee, the ROI is amazing. And I can also produce those 60 second spots if the client doesn't have one ready. And On Top Of That, I know what kind of ad is going to be seen. No More Trash. Nifty keen, as they say.

As for what bothers me about ads is they are both SO PREDICABLE (as in offensive and dumb and repetitive) and SO INTRUSIVE (as in tracking across the web). My ad servicing is private between me and the customer.

tangor

12:22 am on Oct 9, 2015 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member Top Contributors Of The Month



This will probably become a WW featured topic, but I'll put it here. Even G has recognized the problems:

[theregister.co.uk...]