Hi there webmasters, it's so obvious but many webmasters are missing the point (here and on other places). We have been complaining as webmasters about the ads, absurd interest based ads (related to whatever we searched, even for homework), low performing, weird languages and even those ones hunting you from site to site, etc. Not to mention most complains come from what you see on your own websites, read: as-website-owners.
But what about really asking or researching your audience?
You don't care, wouldn't even try wondering about it?
Again: you don't care even asking or thinking about it, you are already know
Your position on your site & ads: people SHOULD (read: must) click on them?
Someone "else" should-must do something about the issue
You rather keep showing empty slots than placing a survey?
Reality is most webmasters (yes me included) have ad blindness, and probably we never click the ads. The thing is when we always see the problems from the same angle we fail to understand other people views (like... really). That means many really fail to see sites, ads and ad blocking from general user perspective. Some webmasters here do test their websites with general population profile (sort of saying) and they get a way better view of things.
So, consider yourself invited, as a webmaster-surfer, as a webmaster, as a web surfer, etc to post opinions about what bothers you. Sure, invite the general population (non webmasters) and specially visitors about this too.
- I just hate ads
- They're ugly, they make your site look cheap
- Disrupt the design
- Too many of them
- Non related to the context
- They slow down the website pages
- I feel they track me (remember those stalking ads?)
- Boring, they pull the content down / up / to-the-sides etc
- They break the design
- Obtrusive... getting in the middle
- Too big
That's all I can think of by now, and another one just for webmasters: did you ever put a message as "place your ad here" or whatever on that space that becomes blank when people use ad blockers? that's so clever and obvious but yet many fail to see the potential there. No, having ads blocked doesn't mean adding your own jpg or text will be blocked.
So, people complain, visitors complain, webmasters complain,
everyone has something to say but... is anybody actually listening?