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Who needs an ad-blocking app when your telecom operator will prevent ads from reaching your mobile device?
Wireless operator Digicel will soon begin blocking online advertising from traveling across its networks in the Caribbean and South Pacific, the company announced Wednesday.
German telecommunications group Deutsche Telekom is also considering blocking advertising on its networks, a person familiar with the matter said.
“Companies like Google, Yahoo and Facebook talk a great game and take a lot of credit when it comes to pushing the idea of broadband for all – but they put no money in. Instead they unashamedly trade off the efforts and investments of network operators like Digicel to make money for themselves,” said Denis O’Brien, chairman of Digicel Group, in a statement.
[edited by: graeme_p at 1:46 pm (utc) on Oct 1, 2015]
I love the way telecoms companies keep claiming that their networks are being used for free when customers are paying them for using them!
Advertising on the net is still in its infancy... and sadly, as happened with radio and tv in their early years, it looks like government regulation may be required to rein in abuse.
[edited by: trebuchet at 4:07 pm (utc) on Oct 1, 2015]
Frankly, publishers should just block all users on this network.
I would rather go fishing than try to outsmart the technology and brains behind the ad blocking software.
Ad Blocking is a Consumer Right. Full Stop.
Monetization that doesn't involve ads (that can be blocked). LOL. If your direct ads are squeaking through, don't worry, those will get patched.
Can we just assume that most publishers - and the publishers hanging out here - are not abusive?
I love their over-reaching certainty that direct ads are untouchable.
Income is something YOU earn by providing a service, product, or information that requires payment to receive and does not rely on a third party to make that happen. That is hard work, but is something that can't be taken away from you by third parties or end users.
You can hard code anything that will pass the muster of any adblocking utility that's ever been invented.
And yes, we are indeed quite confident that with the appropriate writes (coding) and publishing best practices, we who would be the little guy, will prevail in all areas of the advertising spectrum
And what happens if the "little guys" are hired by the "big guys"
I'm talking about adblocking tools not yet developed.
We don't know what the future holds - We're web developers/coders/publishers, not fortune tellers
this thread is about a PROVIDER NUKING ADS
Sorry... I don't get the "how the web is funded" concept. The web is fully funded from the get go. That's what the backbone, providers, webmasters, and users pony up.
And ONCE AGAIN, this thread is about a PROVIDER NUKING ADS. Can we please stick to that? Please?
I still think it will be a boon for the little guy that "knows how to write" because he won't have to be competing so much with all of the automation that the adblockers hope to block.
No mention of content creators or publishers in that equation. How many people do you think would use the web if it was devoid of content?