large or medium rectangle

is large really better

[annej]

Several people here have mentioned that they do best with a large rectangle floating in the article. I've experimented with the medium rectangle toward the top withing the article and find the CTR is definately better than a tower to the left of the article.

I like the medium as it is a bit smaller for people with small monitors but would go with the larger if it made a big difference. My problem is that my site is not high enough traffic to give this a good trial.

It appears to me that the only difference between the two is that the large rectangle has more white space. Is there an atvantage to this?

[webmastertexas]

I use the medium rectangle myself. The other one is simply too large. I've seen sites that use the large rectangles, and the way they squeeze the beginning of the article (or wherever you put it) makes the article look too awkwardly squeezed.

[JohnKelly]

I switched from the medium rectangle to the large rectangle and my CTR went up. I did not change anything else; colors, etc. stayed the same. I would not have expected to see an increase in CTR, but I did.

[ken_b]

Medium = 250x250?

If so, I use that and the 300x250 rectangle. Which one depends on the page it's on.

If I have the space, but both perform very well. I can use the medium size above the fold, but the large one falls below the fold on a monitor set at 800x600 (at 1024 the large size is mostly above the fold on most of my pages.

[annej]

I'm talking 300x250 as medium.

The large rectangle looks fine even on my 15" laptop moniter. In fact I like the clean look of more white space. But I know a lot of my visitors have older moniters and some put that gawdawful 'favorites' strip on the left.

I always test my pages with that to be sure they are OK with it.

I'm floating them to the right of the second paragraph. How are other people setting rectangles?

[AZEvil]

I use both. The large gets a better CTR for me when it has borders, but when the medium is borderless, I get the best CTR.

[webmastertexas]

LOL. I was going by "medium" = "250x250". I've thought about using the bigger 300x250, but I already use a Fastclick box that size, and I didn't want to crowd the page too much. When I finally get rid of the Fastclick banners, I'll probably switch to the 300x250 square, but not just yet. I guess I try very hard not to obscure the content too much, because my site is all articles/reviews.