Welcome to WebmasterWorld Guest from 54.236.246.85

Forum Moderators: martinibuster

Message Too Old, No Replies

Adblockers + strategy part II

Opening and exploring new markets

     
12:32 am on Sep 22, 2015 (gmt 0)

Senior Member

WebmasterWorld Senior Member 10+ Year Member Top Contributors Of The Month

joined:Mar 30, 2006
posts:1574
votes: 119


Hi webmasters, I'm interested on reading points of views on this (I'm not asking for solutions, revealing plans, me-complaining, or asking for others to tell me their strategies, feel free if you want to, I will share mine), I propose an open discussion with central doubts/questions. On one side: I'm not here to post magical solutions (flawless), and on the other side I'm not here to be pointed at (shoot the messenger) in case you don't like one or many single ideas on the post.

Opened the thread here because is where the main attention of adblockers and loosing revenue on advertising is mainly focused, and the SO MANY POSTS of many members for years point on the possible solution (more of that ahead, I hope mods see the relevance and relation on concepts, I know I might fail on that) and because while the market is showing issues, I think there is a central problem on attitude or business approach, suddenly something seems very clear to me but I've been wrong many times and if nobody is talking about it, then I want to discuss and ask about it to find out where I'm wrong on this (if). I know the thread could be moved somewhere else, tried other places to talk about business and "things" but people don't seem to enter those branches, and mostly because from personal experience (13+ years) witnessed how the largest newspaper and media company in my country faced and it seems to be loosing the battle against the advertising problems and the free-web. Being that said:

Webmasterworld seems to me a solid place where the formula for a successful website was posted years ago: a series of clear and simple (mostly) technical points. Then others contributed with additional valid points insisting on fresh, unique, quality content, and this means text, articles, research, drawings, pictures and multimedia. I grew familiar with many nicknames posting they have it all, gazillion of pages, hundred new more added per month, great strategies, great code/CMS or great coders working at their side, amazing servers, original and unique content written-for-the-web, affiliates, etc. Very few talk about pictures so I wonder how many use original ones, anyway I'm posting my way to my central point:

Why so serious? some sound too far concerned, understandable and I include myself at times. I know many built a solution producing money for years (specially residual income) until now, but still someone (one man/woman band) or teams, whatever we have and whatever you used to build what you have, all those skills, yours or on your team it's there:

- design skills
- coding skills
- great strategies
- years of experience
(remember this Coding is for grown ups / [webmasterworld.com...] , good light posted there, not exactly coding)
- photography skills
- creating product skills
- publishing skills
- tech solution skills
- server skills
- writing skills
- selling skills

So, many do have a full agency-team-company, some have a small very productive team, and some are a one man/woman band (like me most times) being able to do all that work in diff levels of intensity. Many of us have reduced income due to adblockers and the mysteries of adsense, but we have to wake up: all those skills are a mine of gold to sell on other markets, in fact just a single one or two is enough for some markets where you already have traffic space to sell it. Don't seek the "impossible points", focus on it, it makes sense. So don't get me wrong, I don't understand all those gurus on writing for the web not seeing a way out, or the master coders, or perhaps the past posts were not that true at all. We should not panic, most people here seems to have at least 5 skills from that list, let's explore new markets and don't stick only to advertising, advertise yourself too, anyone so good at 1, 2, 3 or 5 of those things can make bucks.

Remember, spanish native speaker here, my main focus while still wondering about adsense is why so many professionals never advertise themselves on their sites, nobody will block your jpg or text ad, right? back to the beginning I'm really interested on reading opinions, challenges, obstacles I'm not seeing. I already began this exploration.

[edited by: explorador at 12:39 am (utc) on Sep 22, 2015]

12:37 am on Sept 22, 2015 (gmt 0)

Senior Member

WebmasterWorld Senior Member 10+ Year Member Top Contributors Of The Month

joined:Mar 30, 2006
posts:1574
votes: 119


To bring more light here, I know there are lots of points and the whole scenario doesn't work if you don't take them all in count: remember the big media company (huge) failing to see other market opportunities, 13 years I witnessed it. I mean the market changes, we should/must adapt, complaining is valid but actions must be taken.

Ok, the newspaper had amazing writers. They fired them and hired cheap ones, ┐really? really. It's one of the tests they performed, had amazing photographers and failed to see the potential, many were fired or let go, while another newspaper (old one) created a public photo library with free and paid access (remember getty? corbis? etc?) I think mentioning them in this context is allowed, please correct me and pardon me if I'm wrong. Had amazing designers and instead of using their skills decided to cut costs and leave external agencies to keep that market, I could go on, the many mini markets they could attack (won't go into details in case someone fails to see the why). Several out of the company started their own companies outside the market of the newspaper, sure, difficult to replicate, but the thing is about seeing a way out, other possible markets.
12:41 am on Sept 22, 2015 (gmt 0)

Senior Member from FR 

WebmasterWorld Senior Member leosghost is a WebmasterWorld Top Contributor of All Time 10+ Year Member Top Contributors Of The Month

joined:Feb 15, 2004
posts:7139
votes: 410


watermarked images /pictures/photographs..

because someone will steal them..pin them..whatever..
12:51 am on Sept 22, 2015 (gmt 0)

Senior Member

WebmasterWorld Senior Member 10+ Year Member Top Contributors Of The Month

joined:Mar 30, 2006
posts:1574
votes: 119


Leosghost: watermarked images /pictures/photographs..

because someone will steal them..pin them..whatever..
yes, it's unavoidable now. It helps protect your creations and it also helps to spread your brand over the web specially having automated scrappers and G images. I used to dislike this approach but then discovered how many people match an interesting situation: if the images are not unique or pretty people react as if the person was trying to over-promote, but if the images are good quality... people see it normal as any pro watermarking their work, or company (EFE, Corbis, etc).
1:15 am on Sept 22, 2015 (gmt 0)

Senior Member from FR 

WebmasterWorld Senior Member leosghost is a WebmasterWorld Top Contributor of All Time 10+ Year Member Top Contributors Of The Month

joined:Feb 15, 2004
posts:7139
votes: 410


General advice for images..

Use only your own original images*, watermark them subtly,( but so that your domain name can be read by visitors ), in ways that cannot be cropped, avoid image sizes that adblockers target..they will rank on images searches..they don't need to to be better definition than 72 or 96..better definition is easier to be scraped / copied and the watermarks removed by outsourced facilities in Asia..
I get emails offering this "cleaning" as part of "photo enhancement" services daily..

*Using someone else's ( unless you have paid for them and have permission to watermark them ) is unethical, and hopefully will come back to bite you .. ;)
2:55 am on Sept 22, 2015 (gmt 0)

Senior Member from US 

WebmasterWorld Senior Member tangor is a WebmasterWorld Top Contributor of All Time 10+ Year Member Top Contributors Of The Month

joined:Nov 29, 2005
posts:9233
votes: 780


Many, in a SINCERE and in some cases DESPERATE and DESPAIRING way, have expressed DOUBT many have of moving forward in an adblocker world.

A simplification, if you allow, is adblockers only affect those who rely on third party or agency serving ads. The key word is RELY.

The other key part is third party... ie. giving up control of your site to another entity you have little or no control over.

Instead of "all eggs in one basket", the members here at WW have repeatedly stated one needs other revenue streams, heck, one needs other Search Engine streams!... even if that is another third party (aka affiliates or other ad server). I agree with other revenue streams but, for me, nothing third party for my real bread and butter sites.

These revenue sites are in production, manufacturing, intellectual property, or (egads!) travel and accommodations, and in that last category is where I allow SOME third party advertising.

Other sites I manage that require an income stream to remain alive (pay host, dns, operations) use various methods such as direct ads, donations, paywalls, or for some, download by the gigabyte for x dollars. Obviously not your ordinary adsense-reliant web sites.

As mentioned elsewhere, G and I had a falling out about 8 years ago. Opened my own ad servicing company which grew to three persons, served a regional area of the US Southwest with advertising geared for their sites from companies that sought their users, doing everything from cold calling to servicing to creation of graphics, audio, video, and coding for some sites "not quite up to the job", and because of the way it is done is accepted by adblocker technology as it currently exists. This business makes a living wage for three, is specific, and gets the job done. Others can do the same.... but it is not "webmastering" it is "Madison Avenue".

There is a future for the web post adblocker. It just won't be the same world the reliance-on-ads-market-as-it-is-now webmasters will recognize, unless eyes are opened to other possibilities.
3:18 pm on Sept 23, 2015 (gmt 0)

Senior Member

WebmasterWorld Senior Member 10+ Year Member Top Contributors Of The Month

joined:Mar 30, 2006
posts:1574
votes: 119


tangor: A simplification, if you allow, is adblockers only affect those who rely on third party or agency serving ads. The key word is RELY. The other key part is third party... ie. giving up control of your site to another entity you have little or no control over.

Absolutely, this has been addressed by just a very few and it's the main problem (from where I'm seeing it) a lot of webmasters gave up the control of their spaces to intermediary(s) that now face tech issues due to adblockers.

What you describe is worth case-study for many of us, how growing doesn't mean one-way-direction-only but instead opens new opportunities such as an advertising team, been posting about this lately to wake other people interest on seeing a way out. Seems to me a very strange how many built a few to gazillion dollars income factory and can't see how much it's worth what was needed to build that (unless it's not true). Most of the things that have a lot of value as a whole also have great value on their individual pieces working alone or for others.

@leosghost, true, watermarking images strategically protects intellectual property and also opens business opportunities showing a brand on every place the scrapped image is posted, it's a very time consuming job but it's worth it.