Blocking Google from serving their own ads on your sites?

[Calum_Jones]

Read someone else here say they block Google.com, Google.co.uk, Google.de (etc.) from serving ads on their sites as a strategy to increase revenue.

Does this really work?

[Leosghost]

Yes..because no user in their right mind is going to click on an ad for a Google product..

[Calum_Jones]

Can't tell if that is serious? I heard it's because those clicks are low CPC. Are you blocking Google from serving their ads to you?

[netmeg]

I am, but not because they are low paying (I have no idea what they pay) but they don't work with my site or my audience, so I blocked em years ago.

[Leosghost]

Perfectly serious..and.. Yes..
G say that they compete for the slot ( if one believes them ) but as no-one is going to click them..doesn't matter the theoretical payment,( if they clicked..) No-one is going to click on a Google ad for a Google product..so why show them..

[ganzojin]

how do you guys block them?

[netmeg]

Start by blocking google.com. If you still see ads, either use the Google Publisher Toolbar extension for Chrome and block them there, or right click (very carefully) on the ad, and paste the code into a text editor, fish out the URL and block that. Don't block doubleclick tho, or you might block some decent paying advertisers using DFP or other tools.

[Swanny007]

I blocked them years ago. Their ads really wouldn't be relevant to my niche but I really only blocked them as to not encourage people to use any of their products. Yes I see the irony in that.