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"We started taking a look at the remainder of 2015, and the ad-blocking conversation got ratcheted up based on what we were hearing from publishers and their data and the rise of [ad-blocking] incident rates they were seeing," said Scott Cunningham, a senior VP at the IAB and general manager of the trade organization's Technology Lab. IAB Closely Monitoring The Effects of Ad Blockers [adage.com]
[edited by: engine at 1:37 pm (utc) on Sep 8, 2015]
Users say that preroll ads on YouTube are now playing in full and that even the Skip Now option, allowing them to dispense with the ads after only a few seconds, has been disabled.
I would expect Google to come up with something before this gets too out of hand
would google take action at all?
I would expect Google to come up with something before this gets too out of hand.
Now we have Ad-block for IOS and Android.
This is getting out of hand quick!
I think that in the future, I will block access for users with ad-block.
Mozilla/5.0 (Android; Mobile; rv:40.0) Gecko/40.0 Firefox/40.0
Where were ALL the Publishers when "Do Not Track program" was all over the news? Why, oh why is every body is so surprised now?