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Some important things to know about the SSL-compatible ad code:
HTTPS-enabled sites require that all content on the page, including the ads, be SSL-compliant. As such, AdSense will remove all non-SSL compliant ads from competing in the auction on these pages. If you do decide to convert your HTTP site to HTTPS, please be aware that because we remove non-SSL compliant ads from the auction, thereby reducing auction pressure, ads on your HTTPS pages might earn less than those on your HTTP pages.
The SSL-compatible code also works on HTTP sites and doesnít change how ads are served on these sites.
Older versions of the AdSense ad code donít work with secure content. If you try to run HTTP ads on an HTTPS site, on most older browsers your visitors will get a mixed content warning, while on some modern browsers your visitors might not see any ads at all. If you want to place ads on secure pages, youíll need to use the new SSL-compatible ad code.
I'm an advertiser on behalf of clients, and I have yet to see any kind of a push by Google (other than the normal search push) to get the advertisers to use https on their landing pages.
I'm pretty sure that a secure landing page is part of the SSL-compliant ads policy.