Forum Moderators: martinibuster
- Grant
- Grant
And wait a while -- I've noticed that, say, moving ads from left to right or changing colors can bring a temporary increase, but it doesn't necessarily persist.
- Grant
What are the variables I can play with? Ad position, ad style, ad colors, page content, ad filter?
All of the above. But don't fritter away too many hours playing with ads--creating a large body of useful content is ultimately the best way to maximize revenue from AdSense. Some pages will produce more revenue than others, but at the end of the day (or the month or the year), more pages = more impressions = more clicks = more revenue.
Don't be afraid to experiment with different types of box and ad placement. Also, find out by experiment what pages ads will and won't work on.
It takes time to see the effect of any changes you make - give it at least a couple of weeks to see if there is a difference.
- Grant
Or should we put a border around adsense ads to let visitors know that it is really an ad, therefore, leads to better conversions for advertiser. And in doing so, benefit from smart pricing.
kz
Do you mean defining the ad's border's color to match the background of the page so it looks like there is no border, or do you mean putting your own border around the ad?
- GRant
Do you mean defining the ad's border's color to match the background of the page...
Yes. Still, you need to play around and find out what works best for you.
Some like to have the ads blend into their content by matching borders to backgrounds and wrapping the text around it but what works equally well if not better is white space set off by the ad block. If you have a large chunk of white space with colorful text ads right in the center, then it's a very obvious place for the eye to follow.
Think of billboards and magazing ads. Some like to jumble it up with loads of info and that works for some viewers. However, some are very clean and simple with an great allowance for white space. This seems backwards thinking to some advertisers. After all, in traditional advertising the advertiser is paying for space, so wouldn't they max out their available space and put up every single bit of info they could? Sure, only if you want your message lost. As an adsense publisher, my message is; here's some useful information on a subject and I hope you click these ads if you find them useful. However, since I can't say this, I try and let the ads say it for me instead.
Copy is just text.
- Grant
Not really. Copy is designed to push something usually, it's like advertising/marketing inspired.
Content can be copy, text (meaning just general writing, no real direction), tools, pictures, etc, etc.
As for the OP I would say that positioning if HUGE. Spend time finding a good position/ad type and then spend time figuring out how to make a site look good around that... then pump out content however you can.
Colors/format are also important but IMO can be optimized to achieve most of their potential over a short period of time.
Not really. Copy is designed to push something usually, it's like advertising/marketing inspired.
The term "copy" is also used in the newspaper business.
