What is a good RPM?

What is a good RPM for a Google Publisher?

[Ammalgam]

All,

I thought we could start a thread where we discuss and compare RPM's to see what is "normal", "abnormal", "high" or "low".

Mine is usually 3 to 5 dollars and sometimes up to 9 dollars

I'm trying to figure out if that's great, average or normal. I know enough to know its not bad.

Thanks

[IanCP]

"how long is a piece of string?"

A similar question.

[ember]

Such discussion is against the TOS. See Section 9.

[google.com...]

[Ammalgam]

SO it's against TOS to talk about RPM's even if we don't know who we collectively are, what sites we own etc?

OK LET ME EDIT THE QUESTION.

WHAT WOULD YOU ALL CONSIDER GOOD RPM's? IN GENERAL NOT BASED ON YOUR SPECIFIC SITES.

[trebuchet]

It's against the TOS to reveal specific information. Although I was looking at one of their 'success story' videos last week and I notice that G included footage of a publisher's Adsense panel where the stats were clearly visible. Tsk tsk.

If you've got a site about medical treatments or insurance or some other high paying niche then an RPM of $5 is probably disappointing. In general terms, an RPM of $5 would make me happy, $4 would make me content and $3 would make me grumpy. My sites are not niche-specific or product-oriented though.

[RedBar]

It's an interesting question because I actually lost 85% of my PVs with both the Google and Bing images grab therefore my RPM has changed a lot over the years.

For instance 5 years ago in June 2010 I would average between USD 4.50 - 10.00 day whereas this month I am USD 6.00 - 20.50 averaging about USD 11.50. Whilst this may seem high to some yet low to others, bear in mind what I would call low PVs per month now in comparison to earlier years.

I am expensive niche widget, some of you guys are probably geting more PVs per minute than I get per day now therefore don't think that I have an untapped gold mine here, the traffic numbers simply do not support it and many of you know how close I have been to pulling AdSense off my sites many-a-time.

I used to earn a day what now takes a month!

[Sheqel]

RedBar, you never tried the 301 all requests on images with google referers?

[RedBar]

you never tried the 301 all requests on images with google referers?

Whoosh...what do you mean?

[RedBar]

Ah, just realised what you wrote...yep, waste of time!

[Sheqel]

Why a waste of time? It worked for me.

[RedBar]

Lucky you, it didn't for me, I removed tens of thousands of unique images and they ain't going back up again, anyway Google's image SERPs and algo is so screwed-up now it's not worth bothering with, scrapers with multiple hotlinked images are all they're interested in EVEN when they're completely incorrect.