Apple ios 9 has adblocker feature in safari

[born2run]

Hi just found out that Apple has adblocking features in its next ios 9 safari

It will block scripts etc

It's going to be tougher to make money from mobile devices?

[edited by: born2run at 12:48 am (utc) on Jun 11, 2015]

[toidi]

there are other ways to monetize them (if your site is useful enough)

If your site is truly useful you all have nothing to worry about.

How many feel this is also a reaction to those very badly designed sites with way too many ads and atrocious loading times? 

bingo, you win!

[RedBar]

bingo, you win!

I must do the quadruple lottery rollover tomorrow night:-)

[IanCP]

New windows 10 browser (Edge) has built in reader that will block out distractions (ads)
Going to get tougher to make money from any device.

Not in my latest up to date version of "Project Spartan" - [to morph into Microsoft Edge] which is part of Windows 10 Preview [Build 10130].

I just checked a few pages on my sites and AdSense shows up just as fully expected.

[IanCP]

Yea, that's one reason I don't put ads in my actual content.

I'm assuming Netmeg, that you do as I do. Place an Ad above the content, and leave the content completely distraction free?

Correct or not?

[trebuchet]

I am trialing some action against adblockers. Stats gathered over a fortnight suggested that adblocking was running at 18%, rising to 20% at peak times. So I decided to try something.

On Monday I installed a polite but determined nag screen (overlay and modal) on two of my sites. Each page loaded with an adblocker is covered by the overlay. It can be closed immediately by the visitor.

Early indications suggest that around 40% of adblock users on those sites have whitelisted. That's a good rate of success, from what I can tell. There's a couple of other options I may try later.

[netmeg]

I'm assuming Netmeg, that you do as I do. Place an Ad above the content, and leave the content completely distraction free?

Not sure I'd call it distraction free - in some cases I have videos, and there's rating system with stars to check, and comments. But correct on ads - a leaderboard above the content, and everything else goes into the left or right sidebar.

[netmeg]

A former Googler has declared war on ad blockers with a new startup that tackles them in an unorthodox way

[businessinsider.com...]

[toidi]

If ads did not follow a user around their surfing adventure, maybe less people would be using ad-blockers?

I have heard female tv personalities call it creepy the way ads follow you around.

i am running an adwords campaign and i am not letting my ads follow anyone around. Ii might hurt my exposure but i don't want my brand to look creepy. Creepy is bad for my business.

[londrum]

I think thats a big reason why people use adblockers. Not because theyve got anything against ads, but because they dont like them snooping on which sites they visit.
That means you could have the most unobtrusive and innocent ad placements possible, and it wont make a blind bit of difference

[netmeg]

Well maybe. But I run a lot of remarketing ads for clients, and they convert like crazy. So some people must be getting past the ick factor.

[trebuchet]

It would be understandable if adblocking actually stopped computers, browsers, networks and ISPs 'following you around'. But they do nothing of the kind. Adblocking just stops you seeing reminders that it's happening, while punishing a third party who has nothing to do with it. If people are really that tetchy about privacy they should disable cookies, browse incognito or stop using the web altogether.

[londrum]

i noticed another thread on here this week about google introducing an "opt-out" for personalised ads, so they must realise it's becoming a sizeable issue. i think the genie is out of the bottle now though

[toidi]

If people are really that tetchy about privacy they should disable cookies, browse incognito or stop using the web altogether.

Or do the simple thing and use an ad blocker. My wife frequents recipe and gossip sites where they intentionally place ads to be accidentally clcked. Then she has a hard time getting back to where she was. I think this is also intentional. Her face lit up when i mentioned ad blockers. I will probably be installing an ad blocker on her puter just to help eliminate her frustration.

[trebuchet]

That has got nothing whatsoever to do with privacy.

[toidi]

Privacy is only one issue and if ad blockers don't help with security, at least it gives the users the illusion of security.

The ads that trick users into clicking is another big issue. One of those trick ads was facebook and it froze her tablet to the point where the only way to get the tablet working again was to click yes or no to the question. Now i have to go into her tablet and find what fb planted there. It must be bad, considering the technique used.

as long as advertisers and publishers continue to abuse their viewers, there will be an increase in ad blockers. The high conversion rates are coming at an expense that everyone will pay on the backend, innocent and guilty alike.

[toidi]

I had never considered ad blockers before, but now they are starting to look very appealing

[trebuchet]

Are they as appealing as a paywall? Because that's the only alternative if the proliferation of adblockers continues to rise. Every installation of an adblocker plugin is effectively another vote for subscriber-only content.

Deceptive ads, misleading placement and malware should be considered different issues. No doubt they pose problems for the untrained eye. Perhaps the reputable ad networks could get together and create some acceptable advertising standards that prohibit dubious advertising tactics. If the use of nefarious advertisements and misleading placements is a push factor behind adblocking, it would certainly be in their best interests.

[toidi]

Unfotunately, the only entities with the ability to clean it up are making too much money to care. So far, the internet has been operating on a build, boom, bust mentality. Has adsense seen it's boom?

saw an article in today's paper about ad tracking and it listed various options to fight back.

[londrum]

have you seen that pagefair website? after reading this thread i installed their tracking script on my site just to see what percentage of people were using adblockers, and it turns out that it was less than 5% (after a week of tracking)

after reading all the stories on here i thought it might be something like 20%, so 5% is all right, and too low to lose any sleep over

[IanCP]

saw an article in today's paper about ad tracking and it listed various options to fight back.

In the main, I solve many problems in Firefox with an add-on called "Self Destructing Cookies". It allows you to white list certain sites where it is necessary to maintain cookies to navigate around. Webmaster World is of course one such site "White Listed".

I have many others as well.

[trebuchet]

londrum, mine hovers around 18%. I guess it depends on the demographic who frequent your site.

[keyplyr]

Why not require all of us to pay protection money to the carriers in return for having our pages accessible to their subscribers? Is that something you'd like to see?

In the US, Verizon has been attempting (unsuccessfully) to do just that for a couple years.