DFP Inventory > Line Items structure

How to structure an account to avoid confusion?

[LuckyD]

Inspired by this [webmasterworld.com] thread, I have decided to give DFP a shot. To give you some context, I'm currently running an AdSense & Media.net combo at 1.2MM monthly pageviews. Just got approved by Sovrn (former Lijit), BSA Unserved (AdEx partner) and waiting for more approvals to come in next week. The goal is to get all these networks to compete with each other for the space.

I'm a bit confused when it comes to structuring my DFP account. I have 4 ad units that I would like to set up in DFP (from top to bottom): leaderboard, top rectangle, mid rectangle, skyscraper.

Now, since I know that Sovrn, for example, performs best with US traffic, I'm looking for a solution on how to structure my account to allow certain networks to compete for my US inventory, and some for my international inventory.

For now I follow this structure:

My site [order]
All ad units (leader, rect, etc...) [list item lvl 1]
US traffic list item per ad unit, non US traffic list item per ad unit [list item lvl 2]
Each network will get one creative per ad unit per targeting, 8 per network in total (1 network * 2 targetings * 4 ad units)

Am I overcomplicating it? What would be the easiest way to structure my account? I honestly don't think that this is the right way to go.
Appreciate your help.

[child please]

This is the way to do it:

Orders = Advertisers = Sovrn, Media.net, BSA
Line Items = ad units
Creative = ad tags (i.e. the third party code)

Quick steps:
1. Create your ad units - leaderboard, top rectangle, mid rectangle, skyscraper - check off the option "maximize unsold/remnant inventory with AdSense"
2. Create your orders
3. Go into each order and create the line items with respect to what ad units that network will show. It sounds like you are going to segment your US and rest-of-world inventory, so for example, under Sovern, you might have 728x90_US and 728x90_INTL as line items.
4. In each line item, select the type of ad (I pick price priority), set the appropriate eCPM and target accordingly. For example in the 728x90_INTL ad unit, make sure you exclude the US geo. And for the 728x90_US only include US geo. If the eCPMs are different, ensure you have frequency caps in place or the lower CPM line items will never get a chance to display as DFP will keep delivering to the higher.
5. For each line item, load the creative. The creative is usually the third party ad code you are given from the networks. If you have separate US/INTL tags from your networks, even better.
6. Do this for every order and every line item.
7. Make sure everything is active and delivering.
8. Monitor every week to ensure the eCPM you have entered into the line items are accurate with respect to the eCPMs actually being delivered.

[child please]

And yes you got it, each network will have 8 line items:

Sovrn
1 US leaderboard, 1 INTL leaderboard
1 US top rec, 1 INTL top rec
1 US middle rec, 1 INTL mid rec
1 US skyscraper, 1 INTL skyscraper

etc.

[LuckyD]

Thank you so much child! Will follow the steps and report back.

[LuckyD]

Please ignore this. Couldn't find how to delete a comment