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Can I make a profit with Adsense using ppc only?

         

bharb

6:30 pm on Jan 6, 2005 (gmt 0)

10+ Year Member



I am wondering if anyone is making a profit with Adsense by using ppc only? In other words , can you overcome the ppc cost to generate a profit from using Adsense on a heavy content site?
I have a small 50 page site selling a few ebooks I written & recently added Adsense to pages not related to thre books. It has been surprisingly successful & I am wondering if I can do more with it.

Jenstar

6:56 pm on Jan 6, 2005 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



Yes, there are publishers who do the "in with Adwords out with AdSense" thing, and can be successful at it. But it is something you generally have to babysit, to make sure you are getting a high enough CTR and CPM to support the advertising costs.

david_uk

6:57 pm on Jan 6, 2005 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



I don't really understand your question. Are you sure you understand how adsense works?

Adsense works by Google targetting ads to a block on your site. If a visitor clicks on any of the displayed adverts you get paid for that click. You have the opportunity to stop competitors adverts, or ones that are not appropriate appearing on your site, but that's about it for options.

If you make money or not depends on many, many factors, so the only way to find out is to sign up and have a go. I signed up hoping to cover the cost of hosting my site. As it happens, adsense works for me very well, and as of just now, my earnings to date in 2005 have already paid for the years wehbosting.

The thing I would say is that content is paramount. Concentrate on getting good content and thus good traffic. From that will come good Adsense returns.

Please be aware that you will get booted off for TOS violations. Make sure you understand and adhere to them. Any questions on them and the folks here will help out.

Good luck!

FromRocky

7:59 pm on Jan 6, 2005 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



Can I make a profit with Adsense using ppc only?

Yes.

Jenstar

9:12 pm on Jan 6, 2005 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



bharb is referring to the practice of buying Adwords ads at a low cost (minimum bid levels). Then when those people land on your page, you hope they click on one of your higher-paying AdSense ads to leave the page.

It can be done within the AdSense terms, and many people do it.

AZEvil

9:17 pm on Jan 6, 2005 (gmt 0)

10+ Year Member



One thing you have to remember is that you have to be able to afford floating money for a while to get by. There's nothing like spending all of your money and not getting anything back for 30+ days. You also have to factor in the value of having that money to use for other things. If you're only making a profit of $.05 per visitor and have to spend $1.00 to get that visitor, it's probably not worth your money.

tsinoy

9:25 pm on Jan 6, 2005 (gmt 0)

10+ Year Member



if you babysit it well you might be able to make some money.

I found that major advertisers paying the big bucks turn their campaigns off or lower their bids at certain times of the week/day. So there would be times that the adsense revenue won't cover for your adwords expense.

So playing that game of turning off your adwords when they do might not be worth it in itself though.

FromRocky

9:35 pm on Jan 6, 2005 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



you have to be able to afford floating money for a while to get by. There's nothing like spending all of your money and not getting anything back for 30+ days.

The return in less than 10 miniutes

If you're only making a profit of $.05 per visitor and have to spend $1.00 to get that visitor, it's probably not worth your money.

Over 100% return over a year

So playing that game of turning off your adwords when they do might not be worth it in itself though.

Never turn off my AdWords

PatrickDeese

9:38 pm on Jan 6, 2005 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



It can be done - just don't expect huge traffic if you a bottom feeding.

I have one site that focuses on a KW niche that is rather specialized and is blessed with a variety of spelling errors / thinkos - I make about $10 - $14 for every dollar I spend in adwords - however the site only makes from $3 - $50 a day - depending on factors beyond my control - ie search volume.

Totally worth promoting - but not anything to retire on - I wish I could find 50 more niches just like it - I'd be set for life.

AZEvil

10:01 pm on Jan 6, 2005 (gmt 0)

10+ Year Member



The return in less than 10 miniutes

You get a check for AdSense revenue every 10 minutes?

FromRocky

10:31 pm on Jan 6, 2005 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



<<repeated post>>

[edited by: FromRocky at 10:32 pm (utc) on Jan. 6, 2005]

FromRocky

10:32 pm on Jan 6, 2005 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



You get a check for AdSense revenue every 10 minutes?

I get your point.

Encore

10:36 pm on Jan 6, 2005 (gmt 0)

10+ Year Member



ppc being pay per click?

AZEvil

10:50 pm on Jan 6, 2005 (gmt 0)

10+ Year Member



ppc being pay per click?

I would assume so since the other PPC would all be against the AdSense TOS...

Hugene

7:01 pm on Jan 7, 2005 (gmt 0)

10+ Year Member



I think it is doable. Proof is all the adword ads that do that, and all the affiliates too. If the ads are still there, it measn there is money to be made. Now, I think it is pretty risky, and you have to know what you are doing and be pretty experienced in the webmasterw world to pull it off. Otherwise you ll get burned.

AZEvil

7:12 pm on Jan 7, 2005 (gmt 0)

10+ Year Member



If the ads are still there, it means there is money to be made.

I know of a few industries where competition is so fierce that top-tier affiliates will intentionally lose money for a short time to convince the smaller affiliates of this type of thing. Just make sure that you babysit your ads very closely if you go by this idea.

ogletree

7:40 pm on Jan 7, 2005 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member Top Contributors Of The Month



How can you baby sit when adwords does not give real time data.

AZEvil

7:46 pm on Jan 7, 2005 (gmt 0)

10+ Year Member



I consider babysitting analyzing the data after AdSense's channel data is completed. I would check everything daily, but it will end up being that you look at the day two days previous to the current day for making sure you're not losing money.

bharb

8:23 pm on Jan 7, 2005 (gmt 0)

10+ Year Member



I thank you all for your advice & opinions. I am definitely going to pursue the idea further. I have been doing some research today & found a few sites that I could use as a template for what I have in mind.
I find it interesting that some of you are fearful that there is a chance I would lose some money if I am not careful of this or that. I had been in business for myself many years (Now retired)& losing money on a venture was something that happened once in a while.
The best advice I ever had was one day I was complaining out loud about an advertising idea I had that lost me some money. A salesman I had working for me stuck his head in the door & said "Bill, if you don't do nothin, nothin is gonna happen" He was not eloquent but very perceptive. Nothing ventured, nothing gained.

Palehorse

4:56 am on Jan 8, 2005 (gmt 0)

10+ Year Member



The best advice I ever had was one day I was complaining out loud about an advertising idea I had that lost me some money. A salesman I had working for me stuck his head in the door & said "Bill, if you don't do nothin, nothin is gonna happen" He was not eloquent but very perceptive. Nothing ventured, nothing gained.

Why bother asking then, just do it...

leveldisc

2:20 pm on Jan 8, 2005 (gmt 0)

10+ Year Member



I would assume so since the other PPC would all be against the AdSense TOS

Are you saying sending overture traffic say, to a site carrying adsense is against adsense tos?

Chris_R

2:31 pm on Jan 8, 2005 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



It is the holy grail of PPC/Adsense - Adsense Arbitrage. If nothing else - it would be fun to see if you could do it.

Kind of like a perpetual motion machine - except possible in this case.

I think if you looked at it as a challenge - you MIGHT make money, but you would also learn a lot in the process - if you didn't run out of money first.

bharb

2:32 pm on Jan 8, 2005 (gmt 0)

10+ Year Member



Why bother asking then, just do it...

The answer is simple. I had no idea if the idea was even remotely feasible. This forum was a good way to get the answer. Making an attempt with the odds with you is OK. Buying a lottery ticket is not.

AZEvil

3:59 pm on Jan 8, 2005 (gmt 0)

10+ Year Member



Are you saying sending overture traffic say, to a site carrying adsense is against adsense tos?

No. I meant Pills, P*rn, and Casino sites are not sites you can use adsense on.