Trying to diagnose root cause of revenue loss

[Mike343]

So ever since I had downtime on November 23rd my adsense revenue has dropped significantly (50% or more) Usually December is my best month.

I am wondering if anyone can see something I don't on my site.


Some traffic statistics for December.

Average 15-16k sessions a day.
Average 180-220k pageviews a day
Average 12-14k users a day

Also according to cloudflare I am doing about 31k unique vistors/day and 280K+ pageviews/day with 220k of that regular traffic.

Thanks,
Mike

[edited by: martinibuster at 8:06 pm (utc) on Dec 11, 2014]
[edit reason] Removed URL. No site reviews please. Thx. ;) [/edit]

[IanCP]

Some traffic statistics for December

Compared to? Are we comparing apples with oranges?

Essentially, there are only three variables.

a) Page views
b) CTR
c) EPC

Most people who have suffered long term reduced earnings can mostly attribute it to decreased traffic/page views.

Day to day, week to week variations I've always ignored. Month to month, and certainly quarter to quarter I take note of.

How does December this year compare to December last year? Even compared to three and six months ago?

[ember]

Have you seen an increase in traffic or traffic from a different source, perhaps one Google does not like? Maybe more stringent click fraud detection has kicked in on your site? Are you seeing a drop in pageviews or ctr or epc?

[Mike343]

Traffic has recovered after the downtime and remained the same.