December 2014 AdSense Earnings and Observations

[RedBar]

An excellent month for some and the worst month of the year for others.

[RedBar]

Where's the red bar G? This is seriously stuck across every metric for me.

[DKaffee]

How's it going everyone? Just wanted to give an introduction, as I hope to be posting a lot to this forum. I run advertising for a niche website conglomerate. I'm going to do my best to be as helpful as possible while being super general to protect our company. But we run over 100 sites in every niche you could think of and get 7 figure monthly pv's across our portfolio of sites, and monetize mainly through GA( We also use every other form of cpc,cpm and cpa advertising). Definitely look forward to trading info and insights, as most of our traffic is very consistent. I've noticed with any sites that get < 10,000 monthly pv's tend to have very inconsistent adsense stats. Good luck in Dec everyone! -DKaffee

[netmeg]

I'm not expecting much till New Year's Eve.

[RedBar]

When Saudi Arabia, Turkey and South Africa are out-earning all other countries I know there is an AdSense issue. My US/UK/CA PVs are almost non-existent, fubard at the moment.

[ember]

< 10,000 monthly pv's tend to have very inconsistent adsense stats

Not in my case.

November was pretty good. December is starting slowly.

[avalon37]

So far, I would give AdSense a pretty average grade at best for ad serving quality on Cyber Monday. Advertiser URLs that I blocked over 3 hours ago are still appearing. Ads that are about baseball are appearing on pages about football and vice versa. Different text ad background colors are appearing on the same page. Stats delayed.

In my opinion, they are under prepared for Cyber Monday this year.

[RedBar]

Unbelievable, Morocco is out-earning everywhere and with US PVs at 20% cyber Monday has turned into all out cyber warfare on my sites, current EPC average for today is 40%...wtf!

[ember]

Advertiser URLs that I blocked over 3 hours ago are still appearing

I've been told that it can take 24 hours or more for URLs to stop showing.

[avalon37]

I've never personally seen it take more than an hour or 2. But of course their language will read it can take 24+ hours. My point is that I don't think they are equipped to handle Cyber Monday and this is my proof :)

[Play_Bach]

Red bar.

We're sorry, some data in this report is delayed, please try again later. There's no impact to ad serving or payments.

[dethfire]

RPM has recovered after being very low the end of Nov

[nomis5]

Cyber Monday had an excellent RPM for me, almost exactly the same as Black Friday. Advertisers must be paying way over the odds. It's strange, the intervening Saturday and Sunday were also good but nothing way over the top. I think the advertisers are believing their own hype about specific days.

[RedBar]

What a damp squib Monday was for me, earnings at 50% of Sunday, 70% of a poor November, one of my worst-ever UK days and Morocco still ended up being my second highest earner...mAdSense!

[atladsenser]

How's it going everyone? Just wanted to give an introduction, as I hope to be posting a lot to this forum. I run advertising for a niche website conglomerate. I'm going to do my best to be as helpful as possible while being super general to protect our company. But we run over 100 sites in every niche you could think of and get 7 figure monthly pv's across our portfolio of sites, and monetize mainly through GA( We also use every other form of cpc,cpm and cpa advertising). Definitely look forward to trading info and insights, as most of our traffic is very consistent. I've noticed with any sites that get < 10,000 monthly pv's tend to have very inconsistent adsense stats. Good luck in Dec everyone! -DKaffee

Welcome to the board, DKaffee! It sounds like you have some great experience and lessons you've learned that you can share here. Looking forward to your posts/contributions.

[avalon37]

Cyber Monday wound up being decent, but no better than Black Friday or frankly the day before. I actually had less traffic yesterday than Black Friday and no significant bump in CPC that I've seen the last few years. All in all not bad, but no Cyber Monday spike.

[RedBar]

And Monday continues into Tuesday for me with an awful CTR and CPC still half of recent averages.

[avalon37]

Stats must be stuck/delayed for me today.

[SnowLeppard]

Been at a virtual crawl for over 12 hours here especially for UK traffic. Seems to have just started up again.

[avalon37]

Come on Google - post our clicks already today!

[breeks]

Come on Google - post our clicks already today!

They posted mine and then took them back

The Grinch that stole Christmas :)

[RedBar]

I have the PVs however the CTR is dire BUT one Canadian $6 IBA has made things look a darned sight better than it was.

[Barrelroll]

This is such a scary time of year. Earnings are low and you have to believe its only because of the season, but what if its not? Only time will tell.

[ian_D]

Thursday to Monday were poor to average but today is my Best day ever :)
Monthly, I'm earning at least twice what I was last year and still rising.

[netmeg]

Huge and unexpected day and I have no explanation for it. Also one of my clients had a ginormous way outside sales day yesterday (like three times what it should be) Neither of us is in any way related to Cyber Monday or normal shopping patterns (he's B2B similar to office supplies, of all things) so I dunno what's going on. But I'd like some more of it.

[RedBar]

but what if its not? Only time will tell.

Unlike some all I ever see is a reduction in earnings from one year to the next, sometimes I look back and ask myself if I really used to have those many PVs and earnings.

My realworld business is fine, I need to find a new widget sector for online earnings since mine's gone, thanks G.

[breeks]

Starting the day off with a 10 buck click.

Wish they all paid that.

Probably get taken back in ah hour or so.

[SnowLeppard]

Yesterday UK stuck. Today its USA's turn. 1 click from USA so far. 10 minutes ago it was $0.69c. Now it is $0.70c. Mobile clicks almost non-existent.

[andreiut]

hi, it's true that google adsense changed the maximum graphical ads per page? i see many sites using up to 5 ad units per page. and they are not premium.
thanks.

[ember]

hi, it's true that google adsense changed the maximum graphical ads per page? i see many sites using up to 5 ad units per page. and they are not premium.
thanks.

I haven't heard that. You can run more than 3 ads per page if you use dfp. That may be what they are doing.