Adsense final earnings are much lower

lower adsense earnings

[jonasnarvas]

Last 4 months I had a huge decrease in final earnings on my google adsense. Last period of time I got 10-20% lower final earnings. I mean if check my earnings in adsense insights I see 2000 euros. But in final earnings I get only 1600-1800 euros.

Why is it so? Invalid clicks? Somehow to much for such clicks.

[netmeg]

I would look at where your traffic is coming from, both country wise and referrer wise. When I had my biggest clawbacks, it was because I had a ton of javascript-executing bot activity that actually seemed to be clicking on ads. Likewise if you are acquiring traffic from unknown source that may not be 100% targeted to your site's niche, Google may re-adjust your earnings. You also should probably do some reading up on "smart pricing"

[super70s]

And they don't go out of their way to let you know about a decrease do they. I usually use the Mobile site (because Classic takes so long to load) and don't find out about the decrease until I see it on my bank's site.

Usually it's not that much but in October it was substantial.