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Responsive ads of all shapes and sizes

Am I breaking TOS?

     
1:28 pm on Nov 12, 2014 (gmt 0)

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So I'm basically using the responsive ad format to fill out my design and have it scale down gracefully.

On a desktop computer, this leads to giant 640x280 ads which seem to work well and are placed in such a way that they don't ruin the page or push down the content below the fold.

I'm just wondering if I'm breaking the TOS doing this? It's obviously not a standard ad size, but Google seems to be serving ads that fit, including some interesting accordeon-style formats I haven't seen before elsewhere.

Am I to assume that by Google serving me fitting ads, I'm in the clear?

[edited by: johnnie at 1:54 pm (utc) on Nov 12, 2014]

1:30 pm on Nov 12, 2014 (gmt 0)

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Good question. I dunno. I'd probably ask support to be sure.
1:41 pm on Nov 12, 2014 (gmt 0)

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I've seen other sites do this, but I guess assumptions are the mother of all screw ups. The closest I can find in the TOS is this:

Ad limit per page

Currently, on each page AdSense publishers may place:

Up to three AdSense for content units
Up to three link units
Up to two search boxes
Publishers may not place more than one "large" ad unit per page. We define a "large" ad unit as any unit similar in size to our 300x600 format. For example, this would include our 300x1050 and 970x250 formats, our 750x200 and 580x400 regional formats, and any other custom sized ad with comparable dimensions.

However, keep in mind that placing the maximum number of allowed ad units on a page might result in it looking cluttered. Read our optimization guidelines for tips on where to place your ads. For best practices on custom sized ad units, review our custom-sized ad units page.

The above ad limits also apply to mobile sites. In addition, two or more AdSense ads may not appear on the screen at the same time on a mobile site.


I guess this means that as long as I keep the big ads to one, I should be all clear.

The custom ads page (https://support.google.com/adsense/answer/3289364) doesn't really offer much guidance either and seems to be mainly about minimum and maximum sizes, to which my ad units all conform.
2:24 pm on Nov 12, 2014 (gmt 0)

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As long as you're not modifying the AdSense code beyond what Google allows (I don't have permission to post links here, but there's a page in the Google AdSense TOS that shows you the limited ways in which you're permitted to do so) then you're fine.

Responsive ads often (but not always) fill up the space they're placed in, sometimes to the maximum. It's not against TOS at all.