Welcome to WebmasterWorld Guest from 35.172.100.232

Forum Moderators: martinibuster

Message Too Old, No Replies

Add surveys to your site.

Another Adsense product.

     
5:14 pm on Nov 8, 2014 (gmt 0)

Senior Member from US 

WebmasterWorld Senior Member 10+ Year Member Top Contributors Of The Month

joined:Feb 25, 2004
posts:1003
votes: 47


I saw mention of this new Adsense revenue source:
[google.com...]

It's where a pop-over appears that makes you answer a question before you can read the rest of the page.

The Adsense information suggests that you control a lot of the popup's features (how often, how much text shows, which pages, etc... [I'm not really sure exactly what because I didn't sign up]).

My absolute first thoughts had to do with how it would degrade user experience.

Then I multiplied 5 cents (what you get paid, per SERoundtable) times the number of pages I serve per day. Wow.

I still didn't sign up. I've been bitten and burned by the money bug before.
5:32 pm on Nov 8, 2014 (gmt 0)

Senior Member from US 

WebmasterWorld Senior Member ken_b is a WebmasterWorld Top Contributor of All Time 10+ Year Member Top Contributors Of The Month

joined:Oct 5, 2001
posts:5892
votes: 120


I've been seeing more and more of that sort of thing, not sure it's from Google though.

I usually just use my back button and go to the next site in the serps.

I'd guess it could add up to money on some sites though.
.
5:53 pm on Nov 8, 2014 (gmt 0)

Senior Member from US 

WebmasterWorld Senior Member netmeg is a WebmasterWorld Top Contributor of All Time 10+ Year Member Top Contributors Of The Month

joined:Mar 30, 2005
posts:13012
votes: 222


Too user unfriendly for me. Not mention - five cents? No thanks.
6:25 pm on Nov 8, 2014 (gmt 0)

Senior Member from US 

WebmasterWorld Senior Member 10+ Year Member Top Contributors Of The Month

joined:Apr 26, 2005
posts:2294
votes: 616


First rule: do not annoy visitors. That would annoy them.
6:33 pm on Nov 8, 2014 (gmt 0)

Senior Member from GB 

WebmasterWorld Senior Member graeme_p is a WebmasterWorld Top Contributor of All Time 10+ Year Member Top Contributors Of The Month

joined:Nov 16, 2005
posts:2994
votes: 201


Stupid idea. A lot of people will just hit anything to get to the page. Other will hit the back button.

I thought Google has been telling us for yeats that popups are evil and not to be used on any site that uses adsense?
7:10 pm on Nov 8, 2014 (gmt 0)

Senior Member from US 

WebmasterWorld Senior Member 10+ Year Member Top Contributors Of The Month

joined:Sept 4, 2001
posts:2294
votes: 97


I thought Google has been telling us for yeats that popups are evil and not to be used on any site that uses adsense?

On behalf of Google - Do as I say, not as I do - or have you not yet figured that out.

Marshall
12:36 am on Nov 9, 2014 (gmt 0)

Full Member

5+ Year Member

joined:Nov 5, 2013
posts: 216
votes: 21


This is a way of offering premium content without asking the user to pay. 5 cents per answer is astounding though. I might try it on a trial basis since I was originally considering moving to a freemium model anyway.
1:03 am on Nov 9, 2014 (gmt 0)

Senior Member

WebmasterWorld Senior Member 10+ Year Member Top Contributors Of The Month

joined:Nov 6, 2005
posts: 2853
votes: 33


Not bothering the visitor is a good policy.

But if it helps to get some useful information... Hmmmm.

I'm going to have to go have a look.

FarmBoy
2:00 am on Nov 9, 2014 (gmt 0)

Full Member

5+ Year Member

joined:Nov 5, 2013
posts: 216
votes: 21


I've implemented the surveys on a trial basis on my website. I gave users a way to give feedback. I will let you all know how it goes.
2:30 am on Nov 9, 2014 (gmt 0)

Full Member

5+ Year Member

joined:Nov 5, 2013
posts: 216
votes: 21


Oh one more thing. The 10 cents a question is only for the first question. Below is the complete table (The publisher gets 50%):

1 10
2 $1.10
3 $1.40
4 $1.70
5 $2.00
6 $2.30
7 $2.60
8 $2.90
9 $3.20
10 $3.50

That means that if the user answers more questions (Google prompts them to answer more for 7 day access to the site) then you'd make quite a bit more from that user. Overall RPM appears to be thousands of times higher than adsense, depending on whether they answer the survey or not.
11:20 am on Nov 9, 2014 (gmt 0)

Junior Member

10+ Year Member

joined:Sept 3, 2008
posts:165
votes: 4


I've also been trying and playing with various scenarios to implement these across multiple properties without jeopardizing user experience.

IMHO, if it takes off, this rather played-down product by Google is potentially a lucrative alternative+supplement to plain AdSense ads for publishers -- and actually very useful for surveyors, considering the genuinely massive audience AdSense Display Network can offer them.
12:33 pm on Nov 9, 2014 (gmt 0)

Senior Member

WebmasterWorld Senior Member 10+ Year Member Top Contributors Of The Month

joined:Nov 6, 2005
posts: 2853
votes: 33


As an AdSense publisher, do you have to pay for your own visitor surveys or can you display the surveys of others and earn revenue from clicks on those surveys of others?

FarmBoy
3:16 pm on Nov 9, 2014 (gmt 0)

Full Member

5+ Year Member

joined:Nov 5, 2013
posts: 216
votes: 21


They show surveys from others. There is a 7 day validation period where you don't get paid. After that you get paid based on the size of the survey as listed in the pricing table above. You can also create your own surveys, but it costs money. So far I haven't gotten any feedback despite having a link right above the survey to do so. Many users have completed the survey, so I guess they don't have too much of a problem with it. Bounce rate and average session duration has NOT changed.

Too bad they don't pay you for that first one. ;)

Remember that this isn't a 'supplement' or 'alternative' to adsense ads. This is an alternative to premium memberships.
4:00 pm on Nov 9, 2014 (gmt 0)

Senior Member from US 

WebmasterWorld Senior Member 10+ Year Member Top Contributors Of The Month

joined:Apr 26, 2005
posts:2294
votes: 616


I would think that what you would earn in survey revenue would be offset by the loss in adsense revenue from visitors just leaving the site because they resent having to click on a survey to reach the content. Unless you have a low RPM. Might work then.
4:12 pm on Nov 9, 2014 (gmt 0)

Senior Member

WebmasterWorld Senior Member 10+ Year Member Top Contributors Of The Month

joined:Nov 6, 2005
posts: 2853
votes: 33


I would think that what you would earn in survey revenue would be offset by the loss in adsense revenue from visitors just leaving the site because they resent having to click on a survey to reach the content.


Couldn't you just put up a survey only on specific pages and have "content without a survey" on other pages?


FarmBoy
4:18 pm on Nov 9, 2014 (gmt 0)

Senior Member

WebmasterWorld Senior Member 10+ Year Member Top Contributors Of The Month

joined:Nov 6, 2005
posts: 2853
votes: 33


They show surveys from others.


I must have read the page while I was still half asleep and need to return and read again.

So - you don't get the surveys of others from AdSense?

FarmBoy
5:09 pm on Nov 9, 2014 (gmt 0)

Senior Member from US 

WebmasterWorld Senior Member tangor is a WebmasterWorld Top Contributor of All Time 10+ Year Member Top Contributors Of The Month

joined:Nov 29, 2005
posts:10281
votes: 1050


I'm certainly in the wait and see camp on this one. Not sure if the user really wants to give more info to the Gorg. (wink wink nod nod)

If you lose 100 visitors for every completed survey those rates might not look so appealing.
6:50 pm on Nov 9, 2014 (gmt 0)

Senior Member from US 

WebmasterWorld Senior Member netmeg is a WebmasterWorld Top Contributor of All Time 10+ Year Member Top Contributors Of The Month

joined:Mar 30, 2005
posts:13012
votes: 222


So - you don't get the surveys of others from AdSense?


The way I understand it works, say I want to put out a survey - not about my site or the site that's displaying the survey, but just some general question - like 1. Do you expect to buy a car in the next 12 mos, and 2. Are you gonna buy a *new* car. So I pay Google to run my survey on publisher sites.

So yes, you can buy surveys (the same way you buy ads) but since they have to take the survey before they can proceed to your site, it wouldn't make sense to survey them *about* your site.

As noted above - this is not a replacement or addition to running ads on your site, this is more an alternate monetization to running a paywall or paid subscription. Instead of charging X amount a month or year, you put these surveys in and the users need to complete them to access the site, and you get paid.

If I ran any kind of a paid membership or paywall site, I'd absolutely try it. But for a regular ad-monetized site, I think it would send people away in droves.
6:17 am on Nov 11, 2014 (gmt 0)

Senior Member from US 

WebmasterWorld Senior Member 10+ Year Member Top Contributors Of The Month

joined:Feb 25, 2004
posts:1003
votes: 47


I realize that someone has paid to have their survey presented. But separately I was wondering if Google collects this information and then servers you "interest based" adsense later on as you surf around the web.

The one I saw asked if I was going to apply for college soon. I could see how once they know that, they'd be serving you ads for online schools for days and weeks to come.
6:21 am on Nov 11, 2014 (gmt 0)

Senior Member from US 

WebmasterWorld Senior Member 10+ Year Member Top Contributors Of The Month

joined:Feb 25, 2004
posts:1003
votes: 47


With Adsense you can put 3 units per page.
Does this surveys thing affect that?
2:29 pm on Nov 12, 2014 (gmt 0)

Full Member

5+ Year Member

joined:Nov 5, 2013
posts: 216
votes: 21


I'm probably going to remove adsense from my site altogether. These surveys give very high (triple digit...that is, more than $100) RPMs and my users aren't rejecting them.
4:16 pm on Nov 12, 2014 (gmt 0)

Senior Member from GB 

WebmasterWorld Senior Member graeme_p is a WebmasterWorld Top Contributor of All Time 10+ Year Member Top Contributors Of The Month

joined:Nov 16, 2005
posts:2994
votes: 201


SOunds a lot more interesting than it did at first. Of course, you have to be based in the US, UK or Canada - so my .uk site with mostly US and UK visitors does not qualify anyway.

WIll high RPMs last?
5:01 pm on Nov 12, 2014 (gmt 0)

Preferred Member

5+ Year Member Top Contributors Of The Month

joined:Dec 11, 2013
posts:359
votes: 101


My worry would be showing different content to users vs. search engines. User can see the survey but search engines can see different (the actual) content? I'm not sure if it is in terms of Google search quality...
6:15 pm on Nov 12, 2014 (gmt 0)

Senior Member from US 

WebmasterWorld Senior Member tangor is a WebmasterWorld Top Contributor of All Time 10+ Year Member Top Contributors Of The Month

joined:Nov 29, 2005
posts:10281
votes: 1050


It is a google gadget. I'm pretty sure they can tell the difference. How is looks to bing or duckduckgo I have no clue.
10:23 pm on Nov 12, 2014 (gmt 0)

Senior Member from US 

WebmasterWorld Senior Member 10+ Year Member Top Contributors Of The Month

joined:Apr 26, 2005
posts:2294
votes: 616


I usually get an email when there is some new Google thing to try. The only place I have heard about this is here.
6:49 am on Nov 13, 2014 (gmt 0)

Full Member

10+ Year Member

joined:June 4, 2008
posts: 202
votes: 0


I just encountered the survey on a site. Clicked the back button immediately because hey, guess what, the search I was doing wasn't answered there without completing the survey but it was on the second result in the SERPS (without having to waste my time complete a survey!)

I could see it being a second-pageview sort of thing once you "hook" a new user to your site, but as a first time visitor to that site I wasn't impressed. I actually had considered using the surveys on my own site as an additional source of revenue, but after experiencing it firsthand I won't be adding it unless I can see a way to do it without ticking off new visitors.
1:44 pm on Nov 13, 2014 (gmt 0)

Senior Member from US 

WebmasterWorld Senior Member netmeg is a WebmasterWorld Top Contributor of All Time 10+ Year Member Top Contributors Of The Month

joined:Mar 30, 2005
posts:13012
votes: 222


I think the strategy is not to treat it as an ad, but as an access key to a members-only type site.
1:55 pm on Nov 13, 2014 (gmt 0)

Senior Member from US 

WebmasterWorld Senior Member ken_b is a WebmasterWorld Top Contributor of All Time 10+ Year Member Top Contributors Of The Month

joined:Oct 5, 2001
posts:5892
votes: 120


I could see it being a second-pageview sort of thing once you "hook" a new user to your site, ...

Sort of setting something similar to a "first page free" thing. As an alternative to asking for registration for additional or deeper pages?
2:13 pm on Nov 13, 2014 (gmt 0)

Senior Member from US 

WebmasterWorld Senior Member tangor is a WebmasterWorld Top Contributor of All Time 10+ Year Member Top Contributors Of The Month

joined:Nov 29, 2005
posts:10281
votes: 1050


This is (as some suggest) a paywall/subscription penetration tool. Ie. If implemented the protected data is "free" for answering the survey. Who wins? Google. Website loses by giving up control of their paywall/subscription for some pennies and nickles.
4:53 pm on Nov 13, 2014 (gmt 0)

Full Member

5+ Year Member

joined:Nov 5, 2013
posts: 216
votes: 21


tangor, considering the RPM i'm getting with it, i wouldn't consider it to be 'pennies and nickels'. Also, you can still offer a premium membership to your site. Non premium members have to fill out the survey every day. Premium members don't have to deal with it.
This 40 message thread spans 2 pages: 40
 

Join The Conversation

Moderators and Top Contributors

Hot Threads This Week

Featured Threads

Free SEO Tools

Hire Expert Members