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Different ad experiences for different user groups

         

Simongillmore

2:10 am on Nov 8, 2014 (gmt 0)

10+ Year Member



Hi All,
I'd like implement a system where I show different ad implementations to user types, so for example:

- people coming from Google, yahoo and bing get one ad experience
- people going from emails another
- people coming from social yet a different one

So that it's 100% clear I'm saying show the user from Google the exact same thing Google sees, Twitter user the same thing Twitter sees.

Is there any issue doing this?

- Simon

Leosghost

3:13 am on Nov 8, 2014 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member Top Contributors Of The Month



Google do not allow publishers to drive the adsense bus..There will be many "issues" with your idea..One of them may well be that you lose your account..

Simongillmore

3:39 am on Nov 8, 2014 (gmt 0)

10+ Year Member



Okay, thanks for the response however that doesn't really answer the question. It's not uncommon to serve different Adsense experiences to different audiences types, cohorts etc. I'm trying to get some feeling around what the parameters might be for doing this.

Specifically what's the issue with proposed solution. In all cases Google wants the user presented with the same experience that they "Google" sees. That's what I'm describing above. If I want to display less ads or more ads, or s different layout to my email users...why would that be an issue?

Lame_Wolf

12:10 pm on Nov 8, 2014 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member Top Contributors Of The Month



You care not allowed to have adsense in emails.

netmeg

12:43 pm on Nov 8, 2014 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member Top Contributors Of The Month



I think he was talking about his email traffic, not IN his emails.

I assume you are talking about different layouts to different channels when you say "experience" ?

I don't see where there would be anything wrong with that. As long as you're not manipulating the code outside what you're allowed to do, or using CSS to hide anything (they're really hinky about "display:none")

Simongillmore

8:54 pm on Nov 10, 2014 (gmt 0)

10+ Year Member



Yes, that's right Netmeg.

I will try and explain again, hopefully more clearly this time.

The question is does anyone know of any issue with presenting different ad layouts to different sources of users.

- For email traffic there could be a page wiht two ads
- For social a page with three ads
- For google bing yahoo, no ads

To be clear since the search engines spider content, I'm not suggesting giving googlebot or bingbot a different page than users clicking on the links form those services - they would get the same experience served to those services.

Does that help clarify?

Simongillmore

8:58 pm on Nov 10, 2014 (gmt 0)

10+ Year Member



Oh, to answer your question Netmeg - there is no adsense code manipulation at hand here. Just presenting the adsense layouts differently to different channels as you put it.

netmeg

11:25 pm on Nov 10, 2014 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member Top Contributors Of The Month



I don't see any issue with that. Like I said, as long as you don't use the display:none. Just make a page for each channel and drive the traffic to it that way.

Simongillmore

2:29 am on Nov 11, 2014 (gmt 0)

10+ Year Member



Sorry, what's display:none exactly? I'm not familiar with that.

netmeg

3:36 am on Nov 11, 2014 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member Top Contributors Of The Month



Using CSS to hide content.

[w3schools.com...]

Simongillmore

2:51 pm on Nov 11, 2014 (gmt 0)

10+ Year Member



Y nothing like that. Again there is no hiding or showing one thing to a service and another to their users.